LinkedIn Active Use 1 of 4

If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience? A: NOTHING!!! To make the event work for you, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.

H (Diagram 2)

Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.

Note that this essentially is an electronic resume or brochure for you

• Don’t be shy and add a picture

• Provide a short statement of not just your title, but the value you offer

• Give a 30-Second Commercial like overview of what you are about

• List your work experience (listing anything that is reasonably relevant)

• Provide an overview of your education (as this can serve as means for lending credibility for you as well as be a point of common experience or affiliation with others)

• Seek some recommendations on the work you have done for and with others

• List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition).

The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.

Social Media: What Can It Do For Me?

Social media is a tool to help you network (and not a replacement for networking) and it is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hocking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others. If you are new to a profession. This means that many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

computer

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately (as some days will be better than others), but over time the opportunity will be there.

Social Media As Compared To Traditional Networking

Everyone has been to a networking event … Business After-Hours, Open House or Tradeshow … A gathering of people with the ability to interact with each other. Do you know what? That is what social media is, nothing more than a networking event. It is just another networking event, EXCEPT for some important differences.

First, your average networking event might have a few hundred people all from a local area. Social media, however, boast having millions of people participating (and likely 100’s of thousands in your region) and they are scattered all over the world.

Second, most networking events operate on a particular day and time. If you happen to be busy during that day and time (say, Friday at 7:30 am), you are out of luck until the next event. With LinkedIn, however, this networking event is going 24 hours a day, 7 days a week, 365 days a year. During the big game you can participate in the event while you watch TV. If you can’t sleep, you can come online to the event. Even on Thanksgiving Day (or any other major holiday) you can be part of this continuously operating networking event.

Finally, when you walk into a networking event and see new faces, you cannot tell who is who. The guy in the suit could be a corporate executive or someone in transition. You just don’t know. If you are looking to network with attorneys, you generally find them via introduction or by trial and error. With social media (especially LinkedIn, in this instance), you can find the people you are looking for quickly and you can know a ton about them before you start to converse.

So approach social media as if it were just another networking event, but know that it also has the wonderful advantages of being worldwide and immense, continuously operating and rich with searchable information.

computer

Warning For Social Media Networking

Far too often, people figuratively chain themselves to their computer and clank away in LinkedIn, Facebook or Twitter hoping to create business for themselves. While they may stumble onto some, it seldom reaches the level they hope for.

Know this… Social media (and especially LinkedIn) is not a sales machine… it is not an order-taking system…it is not an ATM. It is merely a tool that you can use to better network yourself … It is not a replacement for networking.

Think of it in terms of this analogy … We networked before we had phones. People worldwide and people in this country, built vast and complex civilizations long before they had any sort of electronic telecommunications. They were able to network themselves … Word-of-mouth, couriers and carrier pigeons did the trick. Back in the day, people did business and associated with those they knew, they liked and trusted.

computer

When the telephone came along, it did not change the underlying aspects of networking. It just made it easier. But they still did business with those they knew, they liked and they trusted. The telephone was just a tool.

The same is true of social media (such as LinkedIn, Facebook and Twitter). It is just a tool. It is not networking. It is just a tool to make it easier to get to know people, determine if we like them, and then ultimately trust them.