LinkedIn Active Use: 3 of 4

V (Soup)The third active use of LinkedIn is to add-value by contributing content. Think for a moment as to how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.

If you go into any of the groups you have joined, you will see that there are usually numerous discussion going on. Jump in and add value.

This does NOT mean pitch yourself or product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.

In networking (whether traditional networking or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those that add value. As they cannot help knowing, liking and trusting you.

LinkedIn Active Use: 2 of 4

U (Diagram 3)Being Active on LinkedIn is key. From time to time, however, people are reluctant to do anything on social media simply because they feel woefully behind. They say or think, “I have not done anything on LinkedIn and so I am connected to so few people. What is the point of doing anything now?”

Embarking on LinkedIn can seem daunting, especially when you see what others have achieved in terms of connections, activity and traction. It is easy to have that “I will never catch up” feeling.

Do not despair. There is a quick and easy way of becoming networked on LinkedIn. The second active use of LinkedIn is to take advantage of groups.

Again, social media is nothing more than a giant networking event. Imagine that within this immense, continually-running and information rich event, there are rooms off to the side. Within these rooms are people who all have a common bond or interest.

For some, it is the fact that they are all involved in small business or a particular company. For others, it is based on where they live or went to college. And for others it is just a general interest, such as marketing, engineering or accounting.

For the most part, these groups are highly welcoming and continually interested in new members. So find a group or groups that interest you and sign in. And if you cannot find a group that you would like to be part of, LinkedIn allows you to create a group and start to grow it.

Here are a couple neat things about groups.

First, normally on LinkedIn, you can only invite to connect those that you already know somehow, some way. So if you are just getting started and only have a few (if any) connections, you might feel as if there is no way (or no one to turn to) to get additional connections. Once you are admitted to a group you are able to invite to connect people who are within the group. So get into a group and seek out interesting people to connect with.

Second, normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, again, if you have few connections, you have few people to communicate with. Once in a group, however, you are able to directly communicate with all the people within that group.

So joining or starting groups and then interacting within it is a powerful active use of social media.

LinkedIn Active Use: 1 of 4

If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience? A: NOTHING!!! To make the event work for We have a dealyou, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.

Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.

Note that this essentially is an electronic resume or brochure for you

  • Don’t be shy and add a picture
  • Provide a short statement of not just your title, but the value you offer
  • Give a 30-Second Commercial-like overview of what you are about
  • List your work experience (listing anything that is reasonably relevant)
  • Provide an overview of your education (as this can serve as means for lending credibility for you as well as be a point of common experience or affiliation with others)
  • Seek some recommendations on the work you have done for and with others
  • List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition).

The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.

Social Media: What Can It Do For Me?

computerSocial media is a tool to help you network (and not a replacement for networking) and it is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hocking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others. If you are new to a profession. This means that many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately (as some days will be better than others), but over time the opportunity will be there.