Building a Networking Relationship: 5 of 7

 

Getting people to “Know, Like, and Trust” you is dependent upon human interaction. Remember, however, your network (or any network, for that matter) is built one relationship at a time.

There is an Indian proverb that says, “An eagle that chases two rabbits, catches none.” This is true of relationships as well. You will not be able to develop lasting Know, Like, and Trust if you are focused on multiple relationships at any one time. In fact, the more relationships you attempt to develop at once, the less effective you become.

The point to this topic is this: As you are out being involved, do not feel the need to race about meeting as many people as possible … having quick, shallow conversations … collecting business cards and then haphazardly following up with a plethora of people you can hardly remember.

Rather work to have involved conversations with just a few people (and then attend another gathering and do the same). Learn about people. Invest time in who they are. Be genuinely interested. Conduct yourself so that when you follow up, you can do so with substance.

By working to develop relationships one person at a time, you become more effective developing relationships, in short people will Know, Like, and Trust you.

Building a Networking Relationship: 4 of 7

 

An often overlooked means of getting people to “Know, Like, and Trust” you is Getting Involved.

To be a successful in any business or profession, you cannot just hole-up in front of your computer and work the phone. You need to shower up, brush your teeth, and get out amongst people. Find groups and organizations to join.

Know this, however, you cannot just belong. You cannot just be in the community. You cannot just be in the Chamber. You cannot just be part of the Church. You cannot just belong.

To effectively network … to develop strong relationships … to build Know, Like, and Trust, you have to get involved. Roll up your sleeves (actually or figuratively) and lend a hand. Be an officer in a group. Be a committee member of an organization. Be something (anything) more than just a name on a membership roster.

Here is the test as to whether you are sufficiently involved – Answer this: If you didn’t show up, would you be missed?

If the answer is no, you need to work harder to get involved. By doing so, you raise your level of exposure and demonstrate your level of commitment to something more than just you. When you do these things, others will not be able to help but Know, Like,

Building a Networking Relationship: 3 of 7

 

If you want people to “Know, Like, and Trust” you, remember There Is No Shame In Asking: Call it “human nature” or call it the “American Spirit,” but we are hardwired to help one another. Certainly the aftermath of the events of September 11th (or any major tragedy) make this abundantly clear. People will go to great lengths to help one another.

With this, the only thing that separates you from the help that you need is you asking. Dare to ask. Remember, if you are focused on giving and helping others, it is only fair that you attempt to partake from the same process.

  • Let others know what kind of help you want.
  • Describe the types of people you are trying to meet.
  • Explain to your centers of influence how they can help you.
  • Solicit people for information on job transition groups or opportunities to present on the benefits of franchising.

Understand this, if you are polite in asking of others and appreciative of whatever they give (even if it is only time), people will come through. Not everyone, but enough to make it all worthwhile. Equally important, however, when you reach out to others, you are in essence affirming that they have value to offer. It is a wonderful compliment. For that, they will be flattered. As backwards as it might seem, they will Know, Like, and Trust you for reaching out to them.

Building A Networking Relationship: 2 of 7

 

Another means of getting others to “Know, Like, and Trust” you is remembering Every Contact Has Opportunity.

It is easy to do and we are all guilty of it – dismissing someone as being of little or no consequence to us. Maybe it was a gas station attendant. Maybe it was a receptionist. Maybe it was the kid delivering the paper.

Know this, however, while everyone may not be your next prospective client, everyone knows someone that might be … not everyone will fit neatly into your network as a center of influence, but everyone is connected to someone who could … not everyone is going to be chock full of useful information, but you can bet they sure know a person who is.

In short, everyone has value and every relationship has potential. Knowing this, everyone deserves and should receive the respect and attention that you would offer your best clients, centers of influence, or prime information source. If you consistently do this, everyone will Know, Like, and Trust you (and people who do not know you will want to somehow be associated with you).