30-Second Commercial: Part 4 of 8

There are few options to the basic introduction (as discussed in Part 3); it is largely void of creativity, right? That’s okay, because you can more than make up for it with the Message Body. This is essentially the heart and soul of your message and you can approach it from lots of different angles … You can INFORM the person or EDUCATE … You can even AMUSE or STARTLE them to get the point across.

You might be sitting there saying, “There is nothing to what I do.” Certainly, what you do may seem like basic vanilla. What you need to give yourself credit for (and convey in your messages) are all the different WHEREs and HOWs you do what you do. With that, you can add some creativity to your message body.

For example, a real estate agent may help people buy a house. There are lots of reasons when they do this.
• To get out of an apartment.
• To have a bigger house.
• To have a second house.
• To have a smaller house.
• To flip.
• To rent.

Each of these could be the basis for a completely separate message body. No doubt, you can do the same for your business or profession. Read on in Part 5.

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