The mantra of the successful networker is simply this: “Network Anywhere; network everywhere.” Contributor to Forbes online, Deborah Sweeney, captured that essence in her article Everyday Places To Start Networking Face-To-Face. Other than gas stations, w
here does she advocate networking? Read on!
Author Archives: frankagin
Words of Wisdom: Heroic Opportunity Statements
It is not often that someone asks, “Do you know a good realtor?” It may happen, but it likely will not happen as often as someone says, “Man, with a new kid, our house is too small” … or … “With the kids off to college, the house is too big” … or … “The neighborhood has gotten too noisy.”
While these only reference opportunities for realtors, they serve to underscore the point: People are making statements to you every day that contain clues to the things they need help with. Listen for those clues, engage them in conversation about their pain, and then use your fellow members to find a way to help those people.
Not Your Typical Franchise Opportunity
Not Your Typical Franchise Opportunity
Just released… a short video that provides a summary of the benefits associated with the AmSpirit Business Connections franchise opportunity.
Visit: www.amspirit.com/franchise/php.
Share this with anyone you know interested in an affordable opportunity that would dovetail nicely with their current business or profession.
For more information on the affordable and empowering AmSpirit Business Connections franchise opportunity go to www.amspirit/franchise.php or contact Frank Agin at frankagin@amspirit.com
Click here for a PDF version; Not Your Typical Franchsie Opportunity
Be Full Of K.R.A.P.
Patty Boerger, 2013 President of the Heritage Chapter set the tone for the new year with a message that “we need to be full of K.R.A.P.”. That sounds bad doesn’t it, but didn’t it get your attention. K.R.A.P. is an acronym and is explained below.
‘K’ stands for ‘Knowledge’. Do you let your fellow members know what it is you do and more importantly ALL that you do. Too often we get stuck telling only part of our story and it is the same over and over again for our 30 second commercial. Mix it up and mention something that is not global, but is a small thing that you can do. Knowledge is power and the more they know about you and your business the better they can get referrals for you.
‘R’ stands for ‘Referrals and Responsibility’. This is a two way street. When you give a referral, especially a 2nd generation one, make sure the other person knows who will be calling them. AND more importantly it is the responsibility of the member getting the referral to contact the other party within 24-48 hours.
‘A’ stands for ‘Achievement’. We are all good members in AmSpirit, but to reach our potential and use this organization to its utmost, we must all help to achieve our Goals… both individually and as a chapter. That means Giving Referrals, attendance, and participating in the various events that our club or others have. Only by giving can you expect to receive.
‘P’stands for ‘Participation’. Don’t expect others to be enthusiastic about doing business with you IF you are not at the meetings. If you don’t give referrals… or if they don’t know enough about you. Be there each week and live up to your responsibility to give at least 2 referrals each month… and participate in the lunch buddies, and go to a MORE meeting at least once during the year.
Come on lets ALL be full of K.R.A.P. this year.
Top Networking Tip
Hear Frank Agin, Founder of AmSpirit Business Connections top networking tip Top Networking Tip
Document Design 101: Imagine Manipulation No-No
I just read this article, and quite honestly, the stoopidity (yes, I mispelled this on purpose) absolutely amazes me. Just when I thought I had seen everything in my industry, I read this article about a magazine called Outside taking extreme liberty with Lance Armstrong and photoshopping text onto his T-shirt. Here’s the article link:
The stoopid part comes into play when the magazine’s editors try to defend their actions: “…it’s not Armstrong’s real T-shirt.” … “…[magazine] doesn’t typically consult cover subjects on all editorial decisions…”
This is the worst case of non-professionalism I have seen in my twelve years as a graphic artist. Granted, editors have the final say in how their magazine is represented, what articles to showcase, and final editorial edits/changes. That is a far cry from actually photoshopping something that isn’t there onto someone’s shirt and not telling them. I can see maybe doing this as a school project, but in this situation, Mr. Armstrong should have been asked for and [magazine] should have obtained his written permission first. It is not okay just because “it’s not his shirt”; it is not okay because they deliberately TAMPERED with Mr. Armstrong’s BRANDED IMAGE, period.
In a day and age when print advertising is suffering enough damage, there is now a rouge magazine basically giving viewers and potential models the impression, “hey, thanks for your advertisement / thanks for posing for our cover, but we’ve decided to change it up a bit and we can do that because we can. Thanks for playing our game!” Definitely NOT professional, and not a magazine I would recommend anyone paying any attention to now and in future issues.
Cheers,
Lisa
To Proofread Or To Palliate
Have you ever created a print job for a client, sent it to your print shop, then picked it up only to have the client find a typo? Unfortunately, this senario happens more often than you might think. Several months ago I was perusing my favorite magazine when I came across an advertisement for a new online company; the ad looked great – except for two glaring typos. Early spring 2010 I was visiting the vendor booths at our local Womens Expo, and an advertisement at a landscaper’s booth had a large typo – unfortunately after over 10K copies had been printed.
Typos are an unfortunate part of creating advertising, but it does not always have to be the case. A professional designer/proofreader can help you go through your copy through for both accuracy and readability. A professional designer/proofreader can help you shine above the rest of the competition by coming across to the consumer as highly professional rather than “I just threw this together at the last minute.”
Here’s a few tips to consider:
- Outside eyes. Always have another pair of eyes look your work over, preferably someone that is outside your company. You should still use the spell-checker option, but don’t trust the program or your own eyes to see everything. Having another pair of eyes unfamiliar with your work can save you time, money, and embarrassment.
- Read backwards. This might sound strange, but reading backwards does help catch typos or misused words. The human brain becomes accustomed to making adjustments visually, which can be applied to typos and misspellings. Remember the landscaper’s booth at the expo? The people in the booth told me they had at least 14 people read through the copy, yet no one caught the typo. Why? The human brain finished the word, so to most just glancing through, the typo would not stand out. I saw it by reading the copy backwards.
- Check dates and times. This might sound elementary, but after having working in a newspaper for over six years, it was surprising how many times people called in to complain about a wrong date or time for an event published in our newspaper. Always send in your event information typed out for ease of reading on the part of the editors/reporters; this also allows them to copy/paste the information so nothing has to be typed out. Before you hit the SEND button, however, read through for accuracy. If it does print wrong, go back through your copy before calling to complain.
- Turn on grammar/spell checks. You may have won the National Spelling Bee as an elementary student, but even the best of us make mistakes. Turning on the grammar and spell checks in your software will help keep those mistakes to a bare minimum.
- Copy/Paste your text into a word editor. This mostly applies to those of us who blog regularly. If you are not using a word editor to write your copy prior to posting, it is highly recommended this be done. This allows the spell check and grammar check to help you prepare your copy as error-free as possible.
Now it’s your turn! What steps do you take when proofreading? What works and what doesn’t?
Cheers,
Lisa
Founder of AmSpirit Mentioned in Columbus Dispatch
Frank Agin, founder and president of AmSpirit Business Connections, was quoted in the business section of the April 19th, 2013 edition of the Columbus Dispatch. In
the article entitled “Online Introduction,” Frank indicated that more and more employers are using social media websites such as Facebook to aid them determining whether or not they should hire a candidate. To read the full articles, go HERE.
Have You Found Your Champion?
Have you ever looked for that one person that can help you succeed in your business. Alliance Chapter Member, Lisa Raymond bloges about how to do this from her findings reading The Champion By: Frank Agin. Read: “Have You Found Your Champion,” to learn more. Lisa can be reached at (602) 434-3843 or via email at lisa@deseynerseyecreations.net
Words Of Wisdom: The Chapter Sandwich
If the meat of AmSpirit Business Connections is the weekly Chapter meeting, then consider time before and after the meeting as the bread.
This bread is important to overall success in AmSpirit Business Connections. While much of the weekly meeting is scripted, the unscripted time before and after the meeting gives you a wonderful opportunity to build relationships with fellow members.
So when you are locking down time in your schedule for your weekly Chapter meeting, remember to make it a sandwich – carve out some time before and after to cohort with members and guests.






