In the early days of the Internet, companies built websites and then took on the responsibility of supplying all the content. They knew that it was critical to have fresh content as often as possible if they were to have people continue to view their site. And if people did not continue to view their site (known as hits), then they knew they would become far less attractive to potential advertisers.
We all know how this story ended. People invested millions in these websites. From that, stock was sold on Wall Street. And in the end, people lost billions and the economy was thrust into a recession of sorts.
While some proclaimed the World Wide Web as just being a fad, others began to re-tool and take a new approach to the Internet. There are still many sites that depend upon having fresh content to keep people coming back (a great example is Amazon or WebMD). Some developers, however, took a new approach. They created websites where the online content is created everyday by millions and millions of average people using highly accessible and scalable publishing technologies. These developers look to people like you and me to write about what is interesting to us and share things we deem to be important or entertaining. This development is known as Social Media, and it completely shifts how people discover and read, as well as share, news, information and other content.
Certainly, social media gets a bad rap. It can be viewed as an expansive online rumor mill or coffee club. If you approach it correctly, however, it can be a valuable networking tool.
It is important to point out that there are lots of different types of social media. Certainly there are the big three … LinkedIn, Facebook and Twitter. Beyond that there are dozens of others. YouTube is a form of social media just for sharing video. Instagram and Pinterest are for sharing images.
There are sites geared entirely for small business and some just for attorneys … Or writers. The point is that there are tons of different types of social media. Some have better business applications than others, but there are lots of ways to connect with people on the Internet now.