LinkedIn Active Use 4 of 4

The final active use of LinkedIn is taking advantage of the “Share An Update” feature, where you can report what you are doing, what’s on your mind, or what you would like others to know.

Found on your LinkedIn home page, this is an underutilized feature that can be used in one of three general ways.

Mini Press Release: Imagine having a publicist. Someone who tracked your every move and reported it to the world like some Hollywood star. Well, with LinkedIn, you can. Using the Share An Update feature you can share on your profile the things you are doing. This can enlighten others on your activity (personally or professionally) … Who you know … What you are working on.

Add Value: As we discussed earlier, adding value is important whether you are networking in a traditional manner or via LinkedIn. People simply want to associate with those that have something to offer – it is purely human nature. Using the Share An Update, you can provide value to your LinkedIn network by offering information, sharing insight or simply making alerts.

Evoke Discussion: Finally, just like contributing content, you can use the Share An Update feature to gain information quickly or simply engage your network. This activity creates interaction and interaction generally leads to value. So think about engaging your online network by asking a question, soliciting feedback, or creating a forum for discussion.

LinkedIn Active Use 3 of 4

The third active use of LinkedIn is to add value by contributing content. Think for a moment as to how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.

If you go into any of the groups you have joined, you will see that there are usually numerous discussion going on. Jump in and add value.

This does NOT mean pitch yourself or product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.

In networking (whether traditional networking or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those who add value, as they cannot help knowing, liking and trusting you.

LinkedIn Active Use 2 of 4

Being Active on LinkedIn is key. From time to time, however, people are reluctant to do anything on social media simply because they feel woefully behind. They say or think, “I have not done anything on LinkedIn and so I am connected to so few people. What is the point of doing anything now?”

Embarking on LinkedIn can seem daunting, especially when you see what others have achieved in terms of connections, activity and traction. It is easy to have that “I will never catch up” feeling.

Do not despair. There is a quick and easy way of becoming networked on LinkedIn. The second active use of LinkedIn is to take advantage of groups.

Again, social media is nothing more than a giant networking event. Imagine that within this immense, continually-running and information rich event, there are rooms off to the side. Within these rooms are people who all have a common bond or interest.

For some, it is the fact that they are all involved in small business or a particular company. For others, it is based on where they live or went to college. And for others it is just a general interest, such as marketing, engineering or accounting.

For the most part, these groups are highly welcoming and continually interested in new members. So find a group or groups that interest you and sign in. And if you cannot find a group that you would like to be part of, LinkedIn allows you to create a group and start to grow it.

Here are a couple neat things about groups.

First, normally on LinkedIn, you can only invite to connect those that you already know somehow, some way. So if you are just getting started and only have a few (if any) connections, you might feel as if there is no way (or no one to turn to) to get additional connections. Once you are admitted to a group you are able to invite to connect people who are within the group. So get into a group and seek out interesting people to connect with.

Second, normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, again, if you have few connections, you have few people to communicate with. Once in a group, however, you are able to directly communicate with all the people within that group.

So joining or starting groups and then interacting within them is a powerful active use of social media.

LinkedIn Active Use 1 of 4

If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience? A: NOTHING!!! To make the event work for you, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.

Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.

Note that this essentially is an electronic resume or brochure for you.

• Don’t be shy; add a picture

• Provide a short statement of not just your title, but the value you offer

• Give a 30-Second Commercial-like overview of what you are about

• List your work experience (listing anything that is reasonably relevant)

• Provide an overview of your education (as this will lend credibility to you as well as being a point of common experience or affiliation with others)

• Seek some recommendations on the work you have done for and with others

• List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition).

The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.

Social Media: What Can It Do For Me?

Social media is a tool to help you network but it is not a replacement for networking. It is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hawking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others, especially if you are new to a profession. Many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately; some days will be better than others. But over time the opportunities will be there.

Social Media As Compared To Traditional Networking

Everyone has been to a networking event … Business After-Hours, Open House or Tradeshow … A gathering of people with the ability to interact with each other. Do you know what? That is what social media is, nothing more than a networking event. It is just another networking event, EXCEPT for some important differences.

First, your average networking event might have a few hundred people all from a local area. Social media, however, boast having millions of people participating (and likely 100’s of thousands in your region) and they are scattered all over the world.

Second, most networking events operate on a particular day and time. If you happen to be busy during that day and time (say, Friday at 7:30 am), you are out of luck until the next event. With LinkedIn, however, this networking event is going 24 hours a day, 7 days a week, 365 days a year. During the big game you can participate in the event while you watch TV. If you can’t sleep, you can come online to the event. Even on Thanksgiving Day (or any other major holiday) you can be part of this continuously operating networking event.

Finally, when you walk into a networking event and see new faces, you cannot tell who is who. The guy in the suit could be a corporate executive or someone in transition. You just don’t know. If you are looking to network with attorneys, you generally find them via introduction or by trial and error. With social media (especially LinkedIn, in this instance), you can find the people you are looking for quickly and you can know a ton about them before you start to converse.

So approach social media as if it were just another networking event, but know that it also has the wonderful advantages of being worldwide and immense, continuously operating and rich with searchable information.

Warning For Social Media Networking

Far too often, people figuratively chain themselves to their computer and clank away in LinkedIn, Facebook or Twitter hoping to create business for themselves. While they may stumble onto some, it seldom reaches the level they hope for.

Know this… Social media (and especially LinkedIn) is not a sales machine… it is not an order-taking system…it is not an ATM. It is merely a tool that you can use to better network yourself … It is not a replacement for networking.

Think of it in terms of this analogy … We networked before we had phones. People worldwide and people in this country built vast and complex civilizations long before they had any sort of electronic telecommunications. They were able to network themselves … Word-of-mouth, couriers and carrier pigeons did the trick. Back in the day, people did business and associated with those they knew, they liked and they trusted.

When the telephone came along, it did not change the underlying aspects of networking. It just made it easier. But they still did business with those they knew, they liked and they trusted. The telephone was just a tool.

The same is true of social media (such as LinkedIn, Facebook and Twitter). It is just a tool. It is not networking. It is just a tool to make it easier to get to know people, determine if we like them, and then ultimately trust them.

Networking And Social Media

In the early days of the Internet, companies built websites and supplied all the content. They knew that it was critical to have fresh content as often as possible so people would come back to their site. And if people didn’t come back, then they knew they would be far less attractive to potential advertisers.

We all know how this story ended. People invested millions in these websites, stock was sold on Wall Street and in the end, people lost billions and the economy was thrust into a recession of sorts.

While some proclaimed the World Wide Web as just a fad, others re-tooled and took a new approach to the Internet. Many sites, such as Amazon and WebMD, still depend on having fresh content to keep people coming back. Many developers, however, took a new approach, creating websites where the online content is created everyday by millions of average people using highly accessible and scalable publishing technologies. These developers look to people like you and me to write about what is interesting to us and share things we deem important or entertaining. This development, known as Social Media, completely shifted how people discover, read, and share news, information and other content.

Certainly, social media gets a bad rap. It can be viewed as an expansive online rumor mill or coffee club. If you approach it correctly, however, it can be a valuable networking tool.

There are many different types of social media, including the big three – LinkedIn, Facebook and Twitter. Beyond those are dozens of others. YouTube is a form of social media just for sharing video. Instagram and Pinterest are for sharing images.

There are sites geared entirely for small business and some just for attorneys … Or writers. The point is that there are tons of different types of social media. Some have better business applications than others, but there are lots of ways to connect with people on the Internet now.

Initiating Contact at Networking Events

It is simply up to you to initiate contact. That is worth repeating – it is up to you to initiate contact. Alternatively stated, DO NOT wait (or expect) others to make contact with you. Making contact is 100% your obligation, if you want a productive experience.

There is no magic to initiating contact. It only involves three simple things.

1) Make meaningful eye contact with people, where you look at them and they look you back in the eye. There is nothing strange about this. It is completely human.

2) With eye contact established, smile. This is not a forced smile, but a genuine “it is good to see you” smile. Chances are, human nature will kick in and they will smile back.

3) With that eye contact and a smile, simply say, “hello.” They may say “hello” in return, or they may say nothing.

Whatever the case, it was your objective (as well as sole obligation) to initiate contact. You have done that. Congratulations!

This sounds simple and it is. Nevertheless, this may be a little out of your comfort zone. If it is, here is a great way to practice. Go anywhere there are people (for example, shopping) and simply naturally wander around making eye contact, smiling, and saying, “hello.” It may seem unnatural at first, but in time you will develop a level of comfort that you can utilize in a more professional setting.

Networking Works!

There is tremendous value in networking and networking adds value to you. Networking is much more than prospecting and selling. In general, it involves interacting with those around you (face-to-face, over the telephone, e-mail or text, and even using social media). G (Results)Nevertheless, you engage in networking for the purpose of the people around you and at the same time position yourself to receive help.

Now it may not work HOW you would like it to work. For example, you go to a networking event hoping to meet accountants who might know of people interested in buying a franchise. To that end, nothing pans out, but you do learn of a job-transition group that you were not aware of. Networking did not work HOW you wanted, but it worked.

Networking may not work WHERE you want it to work. The next day standing in line to get coffee, you strike up a conversation with someone who reveals in polite conversation that they are looking for more freedom in their professional life. Networking did not work WHERE you wanted, but it worked.

Finally, networking may not work WHEN you want it to work. For example, again, you go to a networking event hoping to make contacts to help you find clients interested in franchising. You seem to come up empty. Then a month later, a year later, or even a decade or more later, someone reconnects with you from that event looking to be your client. Trust me, this happens. Again, Networking did not work WHEN you wanted, but it
worked.