Many of the more popular social media applications (LinkedIn, Facebook and Twitter, for starters), give you the ability to post an update that reveals to the world, more or less, “What are you doing now?” While there are some who only utilize this as a means of sharing the type of bagel they are consuming, the truly savvy social media adventurer sees this as a great opportunity.One way you can start to maximize the benefits you garner from social media is to take advantage of the power the status update holds. You can do this in one of three ways:Mini Press Release: The status update allows you the opportunity to periodically forward out short pieces on the happening in your world. Like tiny press releases, you can provide others a quick summary of the meaningful things you are doing. “Giving an insurance presentation to the Association of Executives,” tells the world you give speeches. “Delivering imprinted mugs to Dale’s Deli,” announces a sample of your product offerings. Or, “Working on writing a blog piece entitled The Power of the Almighty Status Update,” alerts others (and yes, this went out) that you have a blog.
Add Value: Effective networking is about adding value to the world and trust that the value will come back to you in some form or fashion. Your status update is a wonderful place to give a lot with just a little effort. “Your most valuable possession is your attitude,” gets people thinking and helps them have a better attitude. “Remember, now is the time to start thinking about ordering calendars for next year,” serves as a reminder to many, even if you are not the one selling the calendar. “Ask your agent how the new car insurance laws affect you,” provides those around you a potentially valuable insight.
Create Discussion: A big part of success is being relevant and a big part of being relevant is creating exposure for yourself. Your status update affords you an opportunity for exposure on a daily basis. “Who is going to win the Super Bowl?” This draws people into a conversation that you have created. “What is the best ad specialty item you have ever received?,” This not only creates discussion and potentially valuable market research. “Other than Chamber functions, what are some good networking activities?” Responses to this serves to demonstrate the value of your network.
Yes, your status update can be just another means of imparting cute and trivial information about life. Or your status update can be a powerful tool you can use to cast yourself amongst all those curious eyes on social media.