An often overlooked means of getting people to “Know, Like, and Trust” you is Getting Involved.
To be a successful in any business or profession, you cannot just hole-up in front of your computer and work the phone. You need to shower up, brush your teeth, and get out amongst people. Find groups and organizations to join.
Know this, however, you cannot just belong. You cannot just be in the community. You cannot just be in the Chamber. You cannot just be part of the Church. You cannot just belong.
To effectively network … to develop strong relationships … to build Know, Like, and Trust, you have to get involved. Roll up your sleeves (actually or figuratively) and lend a hand. Be an officer in a group. Be a committee member of an organization. Be something (anything) more than just a name on a membership roster.
Here is the test as to whether you are sufficiently involved – Answer this: If you didn’t show up, would you be missed?
If the answer is no, you need to work harder to get involved. By doing so, you raise your level of exposure and demonstrate your level of commitment to something more than just you. When you do these things, others will not be able to help but Know, Like, and Trust you.
If you want people to “Know, Like, and Trust” you remember There Is No Shame In Asking: Call it “human nature” or call it the “American Spirit,” but we are hardwired to help one another. Certainly the aftermath of the events of September 11th (or any major tragedy) make this abundantly clear. People will go to great lengths to help one another.
With this, the only thing that separates you from the help that you need is you asking. Dare to ask. Remember, if you are focused on giving and helping others, it is only fair that you attempt to partake from the same process.
- Let others know what kind of help you want.
- Describe the types of people you are trying to meet.
- Explain to your centers of influence how they can help you.
- Solicit people for information on job transition groups or opportunities to present on the benefits of franchising.
Understand this, if you are polite in asking of others and appreciative of whatever they give (even if it is only time), people will come through. Not everyone, but enough to make it all worthwhile. Equally important, however, when you reach out to others, you are in essence affirming that they have value to offer. It is a wonderful compliment. For that, they will be flattered. As backwards as it might seem, they will Know, Like, and Trust you for reaching out to them.
“How Do I Go About Getting Others To Know, Like & Trust Me?”In the world of business and professional networking, that is the $64,000 question.
One Answer is Never Stop Giving. The Golden Rule of Networking states “give first, get second.” In short, if you want to get things from your network, you need to give to it. Focus on giving to others … give referrals … give additional contacts … give opportunities … give information … give encouragement … give support … give, give, give.
When you give to others they cannot help but Know, Like and Trust you. As a result the people you give to will want to return the generosity. In addition, you will develop the reputation of being a “generous person.” This will inspire others to want to contribute to you, as they come to believe that you are likely to give back.
This is powerful and should become almost a daily habit.
- Share information with others and they will share information back.
- Give referrals to centers of influence in your network and they will go out of their way to return the deed.
- Help your prospective clients with things unrelated to what you sell and you will be forever on the top of their mind (perhaps referring you clients down the road).
- Be supportive of your clients and vendors and they will “rave” to others about you.
With everyone you encounter, ask yourself, “In what way could I help them?” When the answers come to you, take action. That will build Know, Like, and Trust like nothing else.
We serve to create solid relationships with people in our lives when we set about to make three things happen, and can be distilled down into three simple words: Know, Like & Trust. You build relationships when you get people to know you and you get to know others;You build relationships when you get the people you know to like you; and You build relationships when you do the things that allow other people to trust you.
Here is a simple reality, people do business with people they Know, Like & Trust. You do business with people you Know, Like & Trust. All things being equal, you will do business with someone you Know, Like & Trust.
All things being equal, you likely have the accountant, banker, or financial planner in your life because you Know, Like & Trust them In fact, all things being unequal, you would still opt to do business with the person you Know, Like, & Trust. Think about it. If you have automobile insurance, there is no question you could find the same coverage for less. Yet, you stay with the same agent. Why? You Know, Like & Trust the person.
Know, Like & Trust is a powerful component of human nature. If you can get people coming to that conclusion that they Know, Like & Trust you (this is at a very gut level), they will be more likely moved to help you … refer you clients … introduce you to centers of influence … direct you towards beneficial opportunities.