A Daily Dose Of Social Media

To successfully engage yourself in social media (this immensely-large, continuously running and information rich networking event), you only need to devote about 100 hours per year to it.

Now, when you put it that way, the task seems insurmountable. Here is the reality, however: This translates to only about 20 minutes a day or a couple hours scattered over the course of a week. That does not seem so bad.


In the morning, when you are enjoying a cup of coffee, you might tinker with your profile.

Another day, you take a mid-morning break and interact within one of the groups you’ve joined.

Then, at some point during the week, while you are waiting for dinner to warm up (or arrive) you jump into a discussion or answer a question.

Finally, when there is a break in the action from the big game you are watching, Share An Update.

It is important to note that there are websites and applications available that will empower you to be more effective interacting and sharing information. While those are beyond the scope of this program, a quick search online and you will find plenty.

LinkedIn Active Use #4 of 4

The final active use of LinkedIn is taking advantage of the “Share An Update” feature, where you can report what you are doing, what’s on your mind or what you would like others to know.

Found on your home page of LinkedIn, this is an underutilized feature that can be used in one of three general ways.

• Mini Press Release: Imagine having a publicist. Someone who tracked your every move and reported it to the world like some Hollywood star. Well, with LinkedIn, you can. Using the Share An Update feature you can share on your profile the things you are doing. This can enlighten others on your activity (personally or professionally) … Who you know … What you are working on.

• Add Value: As we discussed earlier, adding value is important whether you are networking in a traditional manner or via LinkedIn. People simply want to associate with those that have something to offer – it is purely human nature. Using the Share An Update, you can provide value to your LinkedIn network by offering information, sharing insight or simply making alerts.

• Evoke Discussion: Finally, just like contributing content, you can use the Share An Update feature to gain information quickly or simply engage your network. This activity creates interaction and interaction generally leads to value. So think about engaging your online network by asking a question, soliciting feedback, or creating a forum for discussion.

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LinkedIn Active Use #3 of 4

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The third active use of LinkedIn is to add-value by contributing content. Think for a moment as to how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.

If you go into any of the groups you have joined, you will see that there are usually numerous discussion going on. Jump in and add value.

This does NOT mean pitch yourself or product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.

In networking (whether traditional networking or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those that add value. As they cannot help knowing, liking and trusting you.

Would You Take A Letter To Garcia?

WOULD YOU TAKE A MESSAGE TO GARCIA? If you have initiative, read on …
In 1899, Elbert Hubbard wrote a short essay that he printed as filler without a title in the March issue of the magazine Philistine. Eventually becoming referred to as A Message To Garcia, Hubbard’s son inspired this thesis when he remarked over dinner one evening that the true hero of the Spanish-American war was a man named Rowan – a messenger who braved death by carrying a note behind the lines to Garcia, the leader of the insurgents.
People were taken by A Message To Garcia, and requests for reprints came in from around the country, including George Daniels of the New York Central Railroad – who wanted 500,000 copies. The director of Russian Railways read one of Daniel’s reprints and had it translated into Russian. He then distributed A Message To Garcia to every one of his railroad employees.
The Russian military then picked up the essay and saw to it that each Russian soldier sent to the Japanese front had a copy. The Japanese military found the essay in the possession of the Russian prisoners. Out of curiosity, they had it translated into Japanese. It so moved them, then that the Emperor ensured that each member of the Japanese government had a copy.
Then coming full circle, United States Navy distributed it to its officers and sailors at the brink of the First World War.
Needless to say, A Message To Garcia was very popular, selling more than 40 million copies, and being translated into dozens of languages. According to Wikipedia, it also became a well-known quotation of American business culture until the middle of the 20th century, as “to take a message to Garcia” was a slang expression for taking initiative.
As you read it, ponder to yourself in the context of this expression, “Would I take a message to Garcia?” Likewise, ponder who are the people around you who “Would take a message to Garcia?”
At this point, A Message To Garcia is considered public domain and can be (and is) freely shared. It a message that will resonant with those who endeavor to take initiative and those people (hopefully you) should then share it with those in their network whom you would like to inspire to take a message to Garcia.

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Assuming you have the initiative to do so, you can find Elbert Hubbard’s original essay at http://www.benning.army.mil/infantry/199th/ocs/content/pdf/Message%20to%20Garcia.pdf

LinkedIn Active Use 2 of 4

Being Active on LinkedIn is key. From time to time, however, people are reluctant to do anything on social media simply because they feel woefully behind. They say or think, “I have not done anything on LinkedIn and so I am connected to so few people. What is the point of doing anything now?”

Embarking on LinkedIn can seem daunting, especially when you see what others have achieved in terms of connections, activity and traction. It is easy to have that “I will never catch up” feeling.

Do not despair. There is a quick and easy way of becoming networked on LinkedIn. The second active use of LinkedIn is to take advantage of groups.

Again, social media is nothing more than a giant networking event. Imagine that within this immense, continually-running and information rich event, there are rooms off to the side. Within these rooms are people who all have a common bond or interest.

For some, it is the fact that they are all involved in small business or a particular company. For others, it is based on where they live or went to college. And for others it is just a general interest, such as marketing, engineering or accounting.

For the most part, these groups are highly welcoming and continually interested in new members. So find a group or groups that interest you and sign in. And if you cannot find a group that you would like to be part of, LinkedIn allows you to create a group and start to grow it.

Here are a couple neat things about groups.

First, normally on LinkedIn, you can only invite to connect those that you already know somehow, some way. So if you are just getting started and only have a few (if any) connections, you might feel as if there is no way (or no one to turn to) to get additional connections. Once you are admitted to a group you are able to invite to connect people who are within the group. So get into a group and seek out interesting people to connect with.

Second, normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, again, if you have few connections, you have few people to communicate with. Once in a group, however, you are able to directly communicate with all the people within that group.

So joining or starting groups and then interacting within it is a powerful active use of social media.

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