To build a strong network of contacts that give you referrals, contacts and information, you need to have a concise, yet very compelling, 30-second commercial. The problem is that you have SO MUCH to say and 30 seconds is really not a lot of time.
So to conquer the challenge of conveying lots of information in a short period of time, it is helpful to have a framework to work with. Here is an effective one:
• Start with a basic introduction for yourself (this addresses the WHO you are) …
• Add to that a Message (which addresses the WHAT you do) …
• From there, you need to Inspire Confidence or create credibility (which tackles the WHY you over all the other choices) …
• Then you wrap this up with a Strong Definite Request of what you need (this is the HOW they can help you).
Now, if you carefully draft each of these sub-parts and then piece them together with your own personal flair, you end up with a very effective 30-second commercial. For more, see Part 3.