Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews David Patrick, a pioneering entrepreneur who is networking the tele-medicine revolution.
Social Media Success
There are three important steps to success on social media. There is no magic. There are no secret formulas or short cuts. The key is to follow these three important steps.
- Get Started (or expand your usage to be more effective)
- Make time to take a little action each day
- Commit to keeping after it
Admittedly, when it comes to social media there is a lot there and much to master and learn. There is nothing, however, that says you need to climb the learning curve in one day, one month or even one year. Even the most proficient users of social media find that they are continually learning new things.
Besides, no one is judging you on your proficiency using social media. They are only judging you on the value you bring to the network.
Relaying a children’s bedtime story, Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, reminds us to care about everyone, as we are all connected and when one of us suffers, eventually we all do.
A Daily Dose of Social Media
To successfully engage yourself in social media (this immensely-large, continuously running and information-rich networking event), you only need to devote about 100 hours per year to it.
Now, when you put it that way, the task seems insurmountable. Here is the reality, however: This translates to only about 20 minutes a day or a couple hours scattered over the course of a week. That does not seem so bad.
- In the morning, when you are enjoying a cup of coffee, you might tinker with your profile.
- Another day, you take a mid-morning break and interact within one of the groups you’ve joined.
- Then, at some point during the week, while you are waiting for dinner to warm up (or arrive) you jump into a discussion or answer a question.
- Finally, when there is a break in the action from the big game you are watching, Share An Update.
It is important to note that there are websites and applications available that will empower you to be more effective interacting and sharing information. While those are beyond the scope of this program, a quick search online and you will find plenty.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, reminds us that taking action is most important, even if we don’t have all the answers.
For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at firstname.lastname@example.org or visit http://networkingrx.libsyn.com/ignorance-on-fire-eps-047
LinkedIn Use 4 of 4
The final active use of LinkedIn is taking advantage of the “Share An Update” feature, where you can report what you are doing, what’s on your mind or what you would like others to know.
Found on your home page of LinkedIn, this is an underutilized feature that can be used in one of three general ways.
• Mini Press Release: Imagine having a publicist. Someone who tracked your every move and reported it to the world like some Hollywood star. Well, with LinkedIn, you can. Using the Share An Update feature you can share on your profile the things you are doing. This can enlighten others on your activity (personally or professionally) … Who you know … What you are working on.
• Add Value: As we discussed earlier, adding value is important whether you are networking in a traditional manner or via LinkedIn. People simply want to associate with those that have something to offer – it is purely human nature. Using the Share An Update, you can provide value to your LinkedIn network by offering information, sharing insight or simply making alerts.
• Evoke Discussion: Finally, just like contributing content, you can use the Share An Update feature to gain information quickly or simply engage your network. This activity creates interaction and interaction generally leads to value. So think about engaging your online network by asking a question, soliciting feedback, or creating a forum for discussion.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, shares information on consultant Ryan Foland’s 3-1-3 method for communicating our elevator pitches.
LinkedIn Active Use 3 of 4
The third active use of LinkedIn is to add value by contributing content. Think for a moment about how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask, and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.
If you go into any of the groups you have joined, you will see that there are usually numerous discussions going on. Jump in and add value.
This does NOT mean pitch yourself or your product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.
In networking (whether traditional or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those who add value, as they cannot help knowing, liking and trusting you.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, provides inspiration to keep you going as you embark on your initiative to grow and develop your network.