Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Coach Danny Creed, six time winner of the prestigious Brian Tracy Award for sales excellence.
It is vital that you understand three recurring networking themes:
- The Golden Rule of Networking
- Know, Like and Trust
- Every Contact Has Opportunity
Beyond these, however, you also need to have the correct networking mindset, as attitude is everything:
- Believe It Works … Whether you believe networking will work or you don’t, you are going to be right. If you believe in it, you will conduct yourself with confidence and that will draw people to you. If you are skeptical of the activity or its potential, that will serve to repel people from you. Thus, BELIEVE!
- You Network Well … Remember: Everything you do is networking… Everything you have ever achieved has involved networking … Everywhere you go is networking … Everyone you interact with involves networking. KNOW THIS … You are much better at networking than you likely give yourself credit.
- Be Of The Right Mind … Not every day is going to be a good day. As such, if you are not in the right frame of mind (and cannot get there), save your networking for another day … stay home … off the phone … away from e-mail.
In life, attitude is everything. The same is true in networking. Before you network, get the right attitude.
If you want referrals, you need to give good 30-second commercials. In this episode, Frank Agin, founder and president of AmSpirit Business Connections shares a litany of erroneous commercials and how to fix them.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Minds On VP Dan Harris, who shares how he helped build a marketing firm through networking.
Networking is nothing new. In fact, it has been studied for years. As such, there are recurring themes within it. If you understand these three concepts, you will be ahead of the vast majority of the working population.
- The Golden Rule of Networking… This rule states that effective networking is about giving to others first (with no expectation of any return) and simply hoping that things will come back to you. Your entire networking existence should be about finding ways to help or give to others … referrals, businesses, contacts, information, encouragement, your time … give, give, give. Trust me, it will come back to you.
- The Quintessential Elements Of Networking Relationships… All things being equal, we do business with people we Know, Like, and Trust. In fact, all things being unequal, we still do things with those we Know, Like, and Trust. So everything you do involving others needs to center on you getting to KNOW them (and not necessarily them you) … you being perceived as LIKABLE to them … and you conducting yourself so they feel they can TRUST you.
- Every Contact Has Opportunity … We are all a little guilty of this: dismissing someone as not being of consequence to us. Know this, however, while everyone may not be your next employer or key business contact, everyone is somehow connected to one (directly or indirectly). Thus, treat everyone as if they have that potential and eventually good things will follow.
Understand (and really think about) these themes. They are important, as they serve the foundation upon which all effective networking activity is built.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, shares why we should treat our challenging relationships similarly to Earth-bound meteors.
Networking Works. It may not work exactly how you want … It may not work exactly when you want … It may not work exactly where you want. But it works.
The first step to making it work for you, however, is understanding what it really is. A working definition for networking is
“Two or more people working towards their mutual benefit.”
Networking is helping and being helped by others, and nothing more.
Given that definition, the universe of potential networking is very broad. The universe does include prospecting and selling, but it is much bigger than that. It also includes, servicing clients, attending events, volunteering, and even socializing.
In fact, successful networking is something you need to focus on every waking moment. It is not something born out of the 80s, 90s or new millennium… It has been part of life since the human existence.
It has been part of everything in your life. Not just finding jobs or getting clients, more than getting promotions. It is also (but not limited to) finding a golf league, spouse, and babysitter (and not always in that order). Networking is nothing more than humans interacting and somehow working together to survive and prosper.