Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interview Mario Cesario who turned a passion for the martial arts into a lifetime of serial entrepreneurship.
Building A Networking Relationship: 2 of 7
Another means of getting others to “Know, Like, and Trust” you is remembering Every Contact Has Opportunity.
It is easy to do and we are all guilty of it – dismissing someone as being of little or no consequence to us. Maybe it was a gas station attendant. Maybe it was a receptionist. Maybe it was the kid delivering the paper.
Know this, however, while everyone may not be your next prospective client, everyone knows someone that might be … not everyone will fit neatly into your network as a center of influence, but everyone is connected to someone who could … not everyone is going to be chock full of useful information, but you can bet they sure know a person who is.
In short, everyone has value and every relationship has potential. Knowing this, everyone deserves and should receive the respect and attention that you would offer your best clients, centers of influence, or prime information source. If you consistently do this, everyone will Know, Like, and Trust you (and people who do not know you will want to somehow be associated with you).
Reaching out to others can be hard. Waiting for them to get back to us can be even harder. In this episode, Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, shares some insight and encouragement for playing the “waiting” game.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Jill Katzenberg, who’s made a career of helping entrepreneurs and professionals create better relationships.
Building A Networking Relationship: 1 of 7
“How Do I Go About Getting Others To Know, Like & Trust Me?” In the world of business and professional networking, that is the $64,000 question.
One Answer is Never Stop Giving. The Golden Rule of Networking states “give first, get second.” In short, if you want to get things from your network, you need to give to it. Focus on giving to others … give referrals … give additional contacts … give opportunities … give information … give encouragement … give support … give, give, give.
When you give to others they cannot help but Know, Like and Trust you. As a result, the people you give to will want to return the generosity. In addition, you will develop the reputation of being a “generous person.” This will inspire others to want to contribute to you, as they come to believe that you are likely to give back.
This is powerful and should become almost a daily habit.
- Share information with others and they will share information back.
- Give referrals to centers of influence in your network and they will go out of their way to return the deed.
- Help your prospective clients with things unrelated to what you sell and you will be forever on the top of their mind (perhaps referring you clients down the road).
- Be supportive of your clients and vendors and they will “rave” to others about you.
With everyone you encounter, ask yourself, “In what way could I help this person?” When the answers come to you, take action. That will build Know, Like, and Trust like nothing else.
Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, offers commentary on an insightful networking article in Forbes by @FalonFatemi.