Networking Rx: Adam Levin, Partner with NexCo National (EPS 145)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, talks with Adam Levin, Chief Marketing Officer and Partner with NeXCo National.

http://networkingrx.libsyn.com/adam-levin-b2b-networking-pioneer-eps-145

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

30-Second Commercial 6 of 8

Now clearly articulating WHO you are, WHAT you do and WHY you are uniquely qualified is nice. However, in a sense, it is like having a souped up car with no wheels. To complete your 30-second commercial, you need to clearly state WHAT it is you need.

Now I hear lots of 30-second commercials and many of them have a weak finish. This is because they have a wimpy ASK or request. The best way to illustrate this is through an example … An example of what not to do. Do not make your HOW statement something like, “A good referral for me is someone in transition or not happy with the direction of their career.” Rather, here is a better example.

“If you know of someone in transition or not happy with the direction of their career please introduce me to them.”

The main difference between these two is that the second has a “call to action.” If you see or know of this, please send it my way … Or give me their number … Or invite them to my seminar.

The first example … A good referral for me is someone in transition or not happy with the direction of their career … gives the same information, but it leaves someone wanting to say, “That’s nice.”

It is like my kids. They will say, “Dad, I am hungry.” And my response is, “Thanks. That is good to know.” They now know they need to make a Strong Definite Request. “Dad, can you cook me Mac-n-Cheese?” They are asking for action, which is far more powerful.

Networking Rx: Working A Room Infographic (EPS 144)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, reviews an infographic that speaker, author and consultant Diane Darling (@DianeDarling) shared. You can get a copy of it by texting the word “Diane” to 345345.

http://networkingrx.libsyn.com/working-a-room-infographic-eps-144

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: JD Gershbein, Online Branding Thought Leader (EPS 143)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx talks with JD Gershbein who helps professionals break the plane between their online and real world presence. Find JD at https://www.linkedin.com/in/jdgershbein/

http://networkingrx.libsyn.com/jd-gershbein-online-branding-thought-leader-eps-143

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

30-Second Commercial 5 of 8

Everyone has competition, including you. What makes you unique amongst your competition?

Again, WHY you? Your 30-second commercial needs to convey credibility and confidence that serves to answer that question before it is asked. Consider an example.

“Not only have I helped more than 100 people get into the right franchise, I also spent 10 years as a CPA … helping my clients know what they were getting.”

Who would a prospective franchisee prefer to work with? Just anyone or someone with this background? The answer should be obvious (at least the question was intended to be rhetorical). The point is that Inspiring Confidence (answering the “WHY you?”) is vital to your 30-second commercial.

Networking Rx: Powering Up (EPS 142)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, draws on scientific research to show that you can improve your personal presence by simply adopting the proper posture.

http://networkingrx.libsyn.com/powering-up-eps-142

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Alison Henderson, Body Language Expert (EPS 141)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Alison Henderson, an author and leader in the field of subconscious behavior observation called Movement Pattern Analysis.

http://networkingrx.libsyn.com/alison-henderson-body-language-expert-eps-141

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

30-Second Commercial 4 of 8

There are few options to the basic introduction (as discussed in part 3); it is largely void of creativity, right? That’s okay, because you can more than make up for it with the Message Body. This is essentially the heart and soul of your message and you can approach it from lots of different angles … You can INFORM the person or EDUCATE … You can even AMUSE or STARTLE them to get the point across.

You might be sitting there saying, “There is nothing to what I do.” Certainly, what you do may seem like basic vanilla. What you need to give yourself credit for (and convey in your messages) are all the different WHERE’S and HOW’s you do what you do. With that, you can add some creativity to your message body.

For example, a real estate agent helps someone buy a house. Basic vanilla, right? But there are lots of reasons WHY and situations WHEN they do this, like when people want to…

  • Get out of an apartment.
  • Have a bigger house.
  • Have a smaller house.
  • Have a second house.
  • Renovate and flip a house.
  • Invest in real estate and rent a house…or two.

Each of these could be the basis for a completely separate message body. No doubt, you can do the same for your business or profession. Read on in Part 5.

Networking Rx: Dr. Wayne Baker (EPS 140)

Frank Agin, host of Networking Rx, talks with Dr. Wayne Baker about his new book, All You Have To Do Is Ask. For information on the book and free resources and assessments, go to www.AllYouHaveToDoIsAsk.com.

http://networkingrx.libsyn.com/dr-wayne-baker-just-ask-eps-140

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Bill Cates – Radical Relevance (EPS 139)

Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, talks with author and consultant Bill Cates on the meaning and messages of his new book, Radical Relevance.

http://networkingrx.libsyn.com/bill-cates-radical-relevance-eps-139

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.