Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks with adventure and accountability coach on how she built a thriving network and business simply by introducing people. https://bertamedina.com/
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, follows up on his recent episode on Dunbar’s Number to share insight and perspective as to how you can apply this science to your daily network and relationship building.
Being Active on LinkedIn is key. However, what if you feel woefully behind? “I haven’t done anything on LinkedIn and I’m connected to so few people. What’s the point of doing anything now?”
When others have tons of connections, activity and traction, it’s easy to have that “I will never catch up” feeling. Do not despair. There is a quick and easy way to “catch up” on LinkedIn.
The second active use of LinkedIn is to take advantage of groups. Social media is nothing more than a giant networking event. Imagine that within this continually-running and information rich event there are rooms off to the side, each filled with people who all have a common bond or interest. Some are involved in small business or a particular company. Others live near each other or went to the same college. Or maybe it’s just a similar interest, such as marketing, engineering or accounting.
For the most part, these groups are highly welcoming and interested in new members. Find a few groups that interest you and join. Can’t find a group you want to be part of? Create your own! Here are a couple neat things about groups.
First, once you join, you are able to submit invitations to connect with people within the group. Normally on LinkedIn you can only do this with those you already know somehow. This is a great way to increase your connections if you are just getting started.
Second, once in a group, you are able to directly communicate with all group members, even if you’re not yet “connected”. Normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, this is another way to expand your network and be seen by many people who may want to connect with you.
So, joining or starting groups and then interacting within them is a powerful active use of social media.
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, gives an overview of Dunbar’s Number and how it was determined, laying the foundation for future episodes.
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks about how to be successful without selling with author and consultant Diane Helbig. Learn more at www.seizethisday.co.
Q: If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience?
A: NOTHING!!! To make the event work for you, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.
Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.
Note that this essentially is an electronic resume or brochure for you.
- Don’t be shy; add a picture
- Provide a short statement of not just your title, but the value you offer
- Give a 30-Second Commercial-like overview of what you are about
- Share your work experience (listing anything that is reasonably relevant)
- Provide an overview of your education (as this will lend credibility to you as well as being a point of common experience or affiliation with others)
- Include some recommendations on the work you have done for and with others
- List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition)
The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks with business coach Christina Providence about how being anti-racist will benefit personal and professional relationships. Reach Christina via her website: https://www.theprovidencemethod.com/contact-us
For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at email@example.com or visit http://www.amspirit.com/franchise.php.
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, with entrepreneur Rob Lawless who is committing to do a 10K. But not run. Rather have a 1:1 conversation with 10,000 people over 10 years. You can connect with Rob on Instagram via @robs10kfriends or e-mail him at firstname.lastname@example.org.
Social media is a tool to help you network but it is not a replacement for networking. It is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”
First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hawking goods or services there, so do not do it here.
Second, social media is a wonderful way to position yourself in the hearts and minds of others, especially if you are new to a profession. Many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.
Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately; some days will be better than others. But over time the opportunities will be there.
As a follow up to last weeks episode, Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, shares thoughts on a video mastermind maven Josh Tapp shared as to how he accumulated over 10,000 LinkedIn connections.