218) Don’t Misrepresent Yourself

It is said that to conceal a single lie, it takes at least 15 other lies. And then to conceal each of those 15 lies, you’ll need a whopping 225 more lies just to conceal one single incident of deceit. And from there … well, you get the picture.

It takes far more time and energy to conceal a falsehood than it does to simply own up to and deal with the truth.

Be honest in all matters, even as it relates to your personal brand. You know in your heart of hearts when effective marketing or spin crosses the line into outright misrepresentation. So, you’re best to stay well on the right side and away from the gray area.

This is the reality: eventually an exaggeration “gone-too-far” will come back to haunt you. This moment could then quickly destroy any and all credibility you you’ve worked so hard to build.

So be honest. Don’t misrepresent yourself.


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