Life is not an endless succession of forward progress. While you may enjoy success, at some point or another you will also encounter frustrating challenges and disappointing setbacks. It is during these moments of hardship that you have the greatest opportunity to establish your personal brand and build your network.
You see, when you stare down frustrating challenges and disappointing setbacks with an attitude of determination, you establish yourself as courageous. This draws others toward you.
There is little question that people love an underdog. And, they can’t help but rally around one who is battling to overcome some sort of setback or hardship. So, by demonstrating an attitude of courageous determination, others want to draw from this strength, and they hope to take inspiration from it. In any event, they cannot help but want to get to know you better and cannot help but want to get to like you more.
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