Your 30-second commercial should address “who you are?” There is no magic to stating the WHO, the Basic Introduction . After all, it is (well) basic. Nevertheless, this part of the 30-second commercial is important.
In your Basic Introduction you need to clearly articulate your name (is it Mike or Michael … Kim or Kimberly). Then state your title and work you are associated with. Each of these are important.
Now, nothing says it has to be in this precise order … You could achieve the same thing by re-stating the example “I am a franchise broker with National Franchising Group … I am John Doe” Or “I am with National Franchising Group. My name is John Doe. I am a franchise broker.”
Whatever the case, your 30-second commercial should address “who you are?” The next step is in part 4.