347) The Leading Impression

The Leading Impression

Upon meeting, one of the first things people use to form an opinion about you is your business card. Right or wrong, that little piece of thin cardstock creates a leading impression about who you are, what you do, and even how well you do it.

For this reason, make an investment in your business cards. Enlist the services of a designer to craft a logo that’s appropriate for you. And then have them work it into a sharp looking layout that serves to represent you long after you depart from an encounter.

From here, do NOT skimp on its production. Don’t generate these tiny billboards by running thin, perforated cardstock through your laser printer. Rather, find a quality printer. And then have this professional make up on hardy cardstock 500 to a 1,000 business cards.

Remember, your business card is your leading impression. So, approach its design and production that way.

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