The best way to get opportunities from your network – such as, new clients or additional business – is to provide opportunities to it.
While it might seem daunting, finding opportunity for others is not as challenging as it might seem. In many respects, it’s like fishing and involves only three steps. Bait. Cast. Reel.
One. Bait the hook. That is, identify features associated with the people, products and services within your network that could be potentially beneficial to others. Then …
Two. Cast the baited hooks, which is to tastefully share information about those features with those in your network who could benefit. And finally …
Three. Reel in the catch. Once someone expresses an interest in the benefit, this is the opportunity to connect them to the person who can help.
And unlike actual fishing, when you fish for opportunities for others, no catch is too small. Every opportunity is a keeper.
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