Everyone has competition. Everyone, including you. Knowing this, it begs the question: What makes you unique amongst your competition?
Think about it. This question is important. And your answer to it has lots of important implications. Like, how does a customer or client select you in a crowded marketplace?
So, know the answer as to “why you?” Is it price? That is, is the cost of what you offer lower than anyone else? Is it quality? Is there something about what you have that is more durable or better refined or some other characteristic that creates real and lasting value? Is there a patented technology, proprietary process or specialized education or background? Is there something that the others can’t readily duplicate?
So, why you? Whatever it is or however you define it, you need an answer to that question. Moreover, you need to be ready to communicate it in a clear, concise and confident fashion.
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