Your 30-second commercial is your first connection with a potential new client or member of your network. As such, it is an essential part of your networking efforts. At just 30 short seconds, it’s an efficient way to convey important information. In order to also be effective, your message must be concise and include only your basic information. One of the most basic elements of your 30-second commercial is who you are. This is your Basic Introduction.
There is no magic to stating who you are in your Basic Introduction. After all, it is, well, basic. Nevertheless, this part of the 30-second commercial is important.
In your Basic Introduction you need to clearly articulate your name (is it Mike or Michael? … Kim or Kimberly?). Then state your title and the work you are associated with. Each of these is important.
Now, nothing says it has to be in this precise order. You could achieve the same objective by phrasing your Basic Introduction as:
- “I am a franchise broker with National Franchising Group. My name is John Doe.” Or…
- “I am with National Franchising Group. My name is John Doe, and I am a franchise broker.” Or…
- “I’m John Doe, a franchise broker with National Franchising Group.”
Whatever the case, your 30-second commercial must address who you are.