The franchise disclosure document, commonly referred to as the “FDD” is a legal document which a franchisor must give to a potential franchisees in advance of the buyer paying any money or entering into any agreements with the franchisor. It is chock full of useful information about the business opportunity, which the Federal Trade Commission has required to put the prospective franchisee on a more equal footing with the franchise
Nevertheless, from time to time, prospective franchises will question, “Do I really need to read the FDD?” That is like asking if you need to wash your hands after handling raw chicken. It is not absolutely required by, but it is probably a really good idea.
Despite it being a good idea, prospective franchisees (perhaps, even you) have their excuses for not wanting to read a FDD.
- “But my attorney is reading it.” Great. That is what you are paying her for. You still need to read it, however. While your attorney is no doubt looking out for your best interest, she is reading the FDD from a legal perspective. The FDD, however, is loaded with business considerations. These items you need to factor into your strategic and operation plans. You need to read the FDD.
- “But it is such a simple business. I won’t glean anything new from reading it.” Really? Nothing? The FDD is loaded with information (legal, business, market analysis, competitive landscape, etc.). There is something there. You need to read the FDD.
- “The investment is small; it is hardly worth the effort.” It’s true, there are low cost franchise opportunities that you can get into for only a few thousand dollars. But who can afford to lose a few thousand dollars or at least not make the most of it? You need to read the FDD.
- “I don’t have the time.” When you get into business (whether franchised or not), you are embarking on a huge committment. Even if it is only a parttime franchise opportunity, you will invest a considerable amount of time running the business. Given that, you ought to be able to find an hour or two. You need to read the FDD.
There are plenty of excuses for passing on a good reading of the FDD. Unfortunately, none of them are very good. There are lots of great reasons to comprehend what the franchisor has included in its FDD. Find the time. Take the time. Read it.