As professional speaker Matt Ward shares in his book More: Word of Mouth Referrals, Lifelong Customers and Raving Fans, “Celebrating birthdays is as simple as a few clicks.” But he also reminds us that everyone knows (as you do) that the 200 people who recognize them on their special day, did so using the path of least resistance.
Ward offers this idea instead. When celebrating birthdays, he challenges us to do so in a throwback sort of way. Rather than the path of least resistance, send an actual birthday card.
Yes, it takes a little more effort to pick out a card and label an envelope. And yes, there is a little bit of an expense purchasing a card and stamp. And no, sending a birthday card is not an innovative idea. That has been done for years.
But what Ward advocates is more of a revival that will keep you top of mind with everyone you really want to matter.
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