Another means of getting others to “Know, Like, and Trust” you is remembering Every Contact Has Opportunity.
It is easy to do and we are all guilty of it – dismissing someone as being of little or no consequence to us. Maybe it was a gas station attendant. Maybe it was a receptionist. Maybe it was the kid delivering the paper.
Know this, however, while everyone may not be your next prospective client, everyone knows someone that might be … not everyone will fit neatly into your network as a center of influence, but everyone is connected to someone who could … not everyone is going to be chalked full of useful information, but you can bet they sure know a person who is.
In short, everyone has value and every relationship has potential. Knowing this, everyone deserves and should receive the respect and attention that you would offer your best clients, centers of influence, or prime information source. If you consistently do this, everyone will Know, Like, and Trust you (and people who do not know you will want to somehow be associated with you).