AmSpirit Rx (Business Card Branding)

You should ensure that your business card reflects your professional image, as it has the power to have a dynamic lingering effect on those in your network.

In fact, your business card is an integral part of your brand or corporate identity strategy. Thus, you should never skimp on the design or production of this marketing piece … yes, marketing piece.

Professional layout and design. Check!

Careful attention to colors. Check!

Quality cardstock. Check!

Take every step to ensure that your business cards follow the same graphics standards for your business cards are as high as the rest of your communications materials, such as stationery, brochures, and letterhead.

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One thought on “AmSpirit Rx (Business Card Branding)

  1. Great post on business cards. If I may add my insights:1) Make sure to give a good, clean logo file to the designer or print shop who will be designing your business cards. Please DO NOT use web images, as these tend to look choppy and the colors are more intended for screen than print.2) DO use good color coordination but take care in putting colors together that will hurt the eyes. For example, green and purple are great colors, but cause the eyes to hurt if one is put on top of the other. Allow for some visual space in between the colors.3) If you have designed your business cards yourself, please do not assume the print shop has the fonts you have used, let alone printing from the file you wish to send. DO make a phone call to the print shop and ask them what file format they prefer, and how you can ensure your fonts stay intact.Thank you for your post, Mr. Agin – great start!

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