30 Second Commerical 5 of 8

Everyone has competition, including you. What makes you unique amongst your competition?

Silver modern Stopwatch

Again, WHY you? Your 30-second commercial needs to convey credibility and confidence that serves to answer that question before it is asked. Consider an example.

“Not only have I helped more than 100 people get into the right franchise, I also spent 10 years as a CPA … helping my clients know what they were getting.”

Who would a prospective franchisee prefer to work with? Just anyone or someone with this background? The answer should be obvious (at least the question was intended to be rhetorical). The point is that Inspiring Confidence (answering the “WHY you?,”) is vital to your 30-second commercial.

Tips For Improving Small Talk

“Small Talk” is an art. Like any art, you can, improve how you do it through practice. Here are some ideas for becoming more proficient at small talk.

• THINK … On the way to the next event or when you have some idle time, work through in your mind how you envision your “small talk” going. Review the questions you will ask in your mind. See yourself listening, summarizing, and sharing.

• LISTEN … “Small talk” is all around you, everyday. Listen to it, especially those who are good at it. See how they weave from one question to the next and how they transition to business, return to small talk and then exit the conversation.

• ENGAGE … Take every opportunity to engage in “small talk” When you are in line at the store check out. With a server in a restaurant. With the receptionist at your next appointment. You will find the more you engage in small talk, the more comfortable you get at it.

The most important thing you need to do in being good at “small talk” is develop an attitude or belief.

Periodically, you need to tell yourself, I can carry a conversation. I can. I am good at it. I enjoy it. I like how it lifts the spirits of others. And I love what it is doing for my networking. I can carry a conversation.”

M (Hand Shake)

How Does “Small Talk” Create Networking Bonds?

M (Hand Shake)

Think about it. What did you do that last time you were at an event and someone started talking “Brass Tack” ASAP. “Who does your printing? Are you happy? I can do better? Give me a chance. Throw me some business? Well, why not?”

It is through “small talk” that people gain an understanding of: Who you are … What interests you … How you spend your time. And you learn the same about them.

As an analogy, “small talk” is like the warm up you do before you really get into the work out. It is the foundation of the KNOWING in “Know, Like & Trust. It is also this small foundation, upon which people gain a sense as to whether they LIKE you. In fact, social science and brain studies have shown that in the few minutes where chitchat is happening, people even start to formulate a sense as to whether or not they TRUST you too.

The AmSpirit Business Connections Opportunity

Are you looking for more success in your professional life? Of course. Who isn’t? Know this, it will likely come via professional networking. So the real question is, “Are you looking for more effective professional networking?” Consider this an option. Click to hear what Frank Agin Founder of AmSpirit Business Connections has to say: The AmSpirit Business Connection Opportunity

Calling All AmSpirit Potential Franchisees

Could you be the perfect fit for an AmSpirit franchisee? LISTEN to Frank Agin’s description of an ideal franchisee and what kind of training, start up and support this franchise opportunity offers them. This could be for you!

AmSpirit (Lo Res color- PNG 69KB)

AmSpirit Business Connections is a Unique Franchise Opportunity!

AmSpirit Business Connections is a unique franchise opportunity! Founder, Frank Agin explains what makes it such a unique potential business venture, even if you already have one. Hear what sets AmSpirit apart, LISTEN.

Girl listening with her hand on an ear

 

Is An AmSpirit Business Connections Franchise For You?

Is an AmSpirit Business Connections franchise for you?
Learn more about this franchise opportunity and what it can do for you!  To listen to founder Frank Agin describe the program, its benefits and the potential ROI, LISTEN here.

Frank Agin Photo

Discover What it Takes to Be an AmSpirit Franchisee

AmSpirit (Lo Res color- PNG 69KB)

Are you interested in a franchise opportunity that dovetails with what you are already doing? Discover what it takes to be an AmSpirit franchisee.

 

Just Say “NO”

Just Say “NO”


By Frank Agin

The number one thing that every franchise consultant or franchisor wants to hear from a prospective franchisee is … you guessed it … “Yes, I want that franchise opportunity. How do we set this in motion?”

 This is no surprise. This is why consultants work tirelessly to connect candidates with the right opportunity. This is why franchisors work so hard to create an air of success within their franchise opportunity. It is all pointing towards the “Y-E-S.”

The number two thing that every franchise consultant and franchisor wants to hear from prospective franchisees is … perhaps surprisingly  … “No, thanks!”

 No one likes rejection. Consultants and franchisors are no different. Hearing “no” is, after all, never euphoric. Nevertheless, quality business professionals know they will not make every sale, or close every deal. Hearing “no” is not personal, and it is simply part of the process – a cost of doing business.

The last thing that franchise consultants and franchisors want to hear from prospective franchisees is, well, something akin to nothing. “I am thinking about it.” … “I will get back to you.” … “At the tone, please leave a message.”

As much as consultants and franchisors loath “N-O,” it is much, much worse to be left in limbo. At this point, the situation torments consultants and franchisors. They want to take action, but are paralyzed by not knowing what they should do. They don’t know how to best help their client / candidate. They can only ponder, “Has the deal gone dead? Or, is there still a viable prospect with whom you need to be responsive to?”

In essence, there is great value in hearing “NO.” As unpleasant as those two letters can be, that one word provides the broker or franchisor with closure. They can then move on and re-direct energies towards that next potential prospect.

So, if the opportunity is right, please give a hardy “YES,” and good luck to you with whatever you are signing on to.

If you are not sure (for whatever reason), openly communicate your questions or concerns. In short, have the courtesy, respect and professionalism to do your best to address your uncertainty.

If, however, you cannot get beyond the uncertainty or clearly, the opportunity is not for you, just say “No.” No one will take it personally. While that word might create a moment of discomfort, that moment will quickly pass. When it passes, you can be sure that the franchise consultant or franchisor will have nothing but admiration and respect for you.

 _________

 Frank Agin is the founder and CEO of AmSpirit Business Connections, an inexpensive, part-time franchise opportunity. He is also the author of several professional development books, including Foundational Networking: Building Know, Like & Trust To Create A Lifetime Of Extraordinary Success. Contact him at frankagin@amspirit.com.

Not Your Typical Franchise Opportunity

Not Your Typical Franchise Opportunity

Just released… a short video that provides a summary of the benefits associated with the AmSpirit Business Connections franchise opportunity.

Visit: www.amspirit.com/franchise/php.

Share this with anyone you know interested in an affordable opportunity that would dovetail nicely with their current business or profession.

For more information on the affordable and empowering AmSpirit Business Connections franchise opportunity go to www.amspirit/franchise.php or contact Frank Agin at frankagin@amspirit.com

Click here for a PDF version; Not Your Typical Franchsie Opportunity