How Do YOU Define Networking?

It is two or more people working towards their mutual benefit. Those benefits could be business. But those benefits generally go well beyond that.

  • Information (job openings, recommendations, problem solving ideas).
  • Introductions (clients, vendors, employees, employers, colleagues and life-long friends).
  • Time & Support (encouragement, a sympathtic ear, assistance of all kinds).


Creating A Referral Machine: Overview of the 3-Step Process

Click here to download documnet: Creating A Referral Machine Overview


1.      Establish Relationships                         

  • With Whom?

People You Already Know: Reconnect With Old Friends & Colleagues, As These People Presumably Already Like and  Trust You Too.

Strategic Partners: Cultivate Relations With Those Who Run In The Same Circles, As Their Contacts Are Likely Good Contacts For You.

Everyone (or Anyone): Remember, Do Not Dismiss Anyone, As Every Contact Has Opportunity.

  • How?

Add Value To Others: Focus On Giving  Business & ReferralsInformation & EncouragementContacts & Connections – These Gestures Endear You To Your Network.

Get Involved: Devote Your Time & Talents To Business Groups & AssociationsCharitable OrganizationsCivic Initiatives – These Activities Provide Great Exposure, Brand You As A Doer, and Connect You Further.

Be Reliable: Endeavor To Be On TimeDo What You SayFollow-Up – These Efforts Demonstrate Your Commitment To Being Trustworthy.

2.      Empower The Network       

  • Opportunity Recognition Education … Empower Your Network To Be Able To Identify Referrals For You By Refining Your 30-Second Commercials … Preparing & Using Leave-Behind Material … Illustrating Via Stories, Anecdotes & Examples.
  • Connection Coaching … Empower Your Network With Probing Questions That Are Related To What You Do As Well As Enable Them To Be Generally Conversant About It.

3.      Employ Ongoing Communication  

  • Ask … If It Seems Your Network Has Missed An Opportunity For You, Ask For The Referral, Information Or Connection.
  • Appreciate … Whether Or Not The Referral Pans Out, A Heartfelt “Thanks” Serves As Positive Reinforcement To Keep Them Coming.
  • Clarify … If A Referral Is Less Than Desirable, Do Not Despair – Rather Use The Opportunity To Better Explain What You Want.

Copyright © 2012 AmSpirit Business Connections. For more information on the affordable and empowering AmSpirit Business Connections franchise opportunity go to www.amspirit/franchise.php or contact Frank Agin at

Make The Most Of That Membership


If you make your living in business, you ought to get involved with groups or organizations in your area. This could include a professional or trade association related to your business. It could also be the chamber of commerce in your area or region. As well, it could be a service organization, such as a Rotary, Kiwanis or Lions Club. Or it could be a structured networking organization such as AmSpirit Business Connections, BNI or Gold Star.

Whatever the case, if you are an entrepreneur, sales representative or professional, membership in one or more of these groups and organizations is the perfect venue for exposing your business in the community. In addition, this is a surefire way to network yourself amongst others involved in the group or organization. Most importantly, in time, your membership will result in business coming your way.

Know this, however, membership alone is not enough. Membership merely gives you the opportunity. To take advantage of the opportunity and reap the benefits of membership, you need to undertake seven simple (but essential) actions.

 CONSISTENTLY ATTEND: To ensure that you remain in the minds of your fellow members, plan to be in attendance as often as possible, if not all the time. While it is not reasonable to expect perfect attendance, when it comes to benefiting from your membership the old adage “out of sight; out of mind” could not be more true.

 COME EARLY…STAY LATE: The most effective memberships are those where you are known, liked and trusted. In short, you need to establish a relationship or rapport. This can be difficult to achieve as organizations roll through the agenda in a timely manner. Thus, it is the time before and after the periodic meetings where you have the best opportunity to develop those one-on-one relationships with others.

 ASSOCIATE BETWEEN MEETINGS: Even if your group or organization gathers on a weekly basis, there is a relatively vast time between meetings. You benefit most from your membership when you make productive use of this time. You can use occasional telephone calls or e-mails, informal luncheons, and other communication as a great way to solidify relationships with your fellow members.

 GET INVOLVED: Answer this, “If you do not attend a meeting, will you be missed?” If your answer is anything but a resounding “YES,” you are not making the most of your membership. Get involved. Serve as an officer, a committee chair or generally just roll up your sleeves and get busy. Not only does this increase your exposure to other members, it serves to brand you as one who is committed to the general welfare of those around you..

 PRESENT YOURSELVES WELL: Right or wrong, everything you say and do creates an impression. Knowing this, carefully conduct yourself. Act professionally. While you can employ humor, do so wisely. Choose your words carefully and tactfully. It is much easier to

think before you speak than to profusely apologize for something that came flying out of your mouth. Even make sure that what you are wearing is appropriate for the group and a reasonable representation of the image you want to project.

 ADD VALUE TO OTHERS: People cannot help but like and support those who are helping them. Knowing this, you are wise to find ways to help your fellow members. You should look for opportunities to refer them to customers and clients. You should introduce them to people that might benefit them, such as strategic partners or reliable vendors. You should share with them any beneficial information related to their competitors or industry. Whatever you give, will ultimately come back to you.

 BE PATIENT: You can realize a plethora of benefits from joining and becoming involved with groups and organizations. And you will find these benefits wonderfully worthwhile. Unfortunately, however, these benefits are seldom immediate. They take time to manifest themselves. Remember, these benefits are the result of strong, long-term relationships – the best of which you will forge over months and years of interaction.

In summary, if you belong to any number of groups or organizations, great. That is a wonderful means of gaining exposure for your business and networking yourself. If, however, you want to maximize the benefits associated with membership, reflect upon your actions and activities and measure them against the actions listed above. If you note deficiencies, take action … as that action will lead to wonderful benefits.

AmSpirit Rx (Corresponding With Business Cards)

You should include one of your business cards in any correspondence you send. In addition to correspondence, you should include a business card in anything else you send, such as packages and client gifts.


Consider a franchise withAmSpirit Business Connections.

  • Highly Affordable, With A Great ROI … And,
  • Dovetails With Existing Business or Profession … And,
  • Enhances Your Professional Presence Within The Community

CLICK HERE  for more details. Contact Frank Agin ( or visit for details.

AmSpirit Rx (Become A Copy Cat)

Do you want to become better at networking? Great. Find someone who is already successful and find out what they do. Invite them to lunch and inquire into their secrets. Observe them at networking functions and see how they interact. Do not reinvent the wheel, rather copy theirs.


Consider a franchise withAmSpirit Business Connections.

  • Highly Affordable, With A Great ROI … And,
  • Dovetails With Existing Business or Profession … And,
  • Enhances Your Professional Presence Within The Community

CLICK HERE for more details. Contact Frank Agin ( or visit for details.

Focus On Others

Ever realize the effort you put into networking? That’s becuase it requires you to focus your attention and energy on the other person, which goes againist our training to meet quotas and bring in the most for ourselves. To gain insight on how to better direct your focus towards others, read Towne Center Chapter member Tom Anderson’s blog post: Focus On Others. Tom can be reached at (614) 679-0912 or via email at

Find The Link

Read Hall of Fame Chapter member Jacci Adam’s blog post to learn: “How To use LinkedIn to Find Prospects and Turn Cold Calls into Warm Calls.” Jacci can be reached at (330) 704-5277 or via email at

Preparing For Greatness

Hall of Fame Chapter Member Jacci Adams offers helpful tips to improve your learning and earning potential. Read her blog post: “Preparing For Greatness.”  Jacci can be reached at (330) 704-5277 or via email at

How Branded Are You?

Have you ever visited a website and been confused by its message or was it difficult to navigate. Your branding carries over into your website and social media. Read Alliance Chapter member Lisa Raymond’s blog post: How Branded Are You? You can contact Lisa at (602) 434-3843 or via email at