Do Not Measure ROI

 

Do not try to measure ROI on networking. True networking is about faith … doing the right things and having faith that those things will come back to you somehow. You have to remember that networking is not an exact science, where A + B = C.

Networking works, but it is completely unpredictable. The benefits will happen, but …

  • They may not likely happen HOW you want them to … You go to a networking function, hoping to meet a new client but you end up meeting a great new vendor. Networking worked.
  • They may not likely happen WHERE you expect them to … You go to a networking function hoping to meet a new client. Nothing happens. Then you meet one, but at the store as you stop for milk on the way home. Networking worked.
  • They may not likely happen WHEN you want them to … You go to a networking function hoping to meet a new client. Nothing happens. But then one, five or even 20 years later someone from that event becomes a client. Networking worked.

Based on this, how you can make a rational ROI calculation on networking, so why bother. Networking works … have faith in that.

One thought on “Do Not Measure ROI

  1. Respectfully disagree with this post.

    Faith is not a strategy and most people waste thousands of hours and dollars networking up a storm and getting nowhere.

    What business initiative was successful without any strategy or planning?

    What is true is that relationships and building rapport is less a science than a skill and mindset.

    Nevertheless, my entire TOPP Networking Training is designed to help people stop spinning their wheels networking in the wrong way with the wrong people.

    They learn to develop rapport and relationships, give and be connectors, WHILE meeting ideal connections, influencers, and clients.

    Totally disagree with your post – respectfully.

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