Just Say “NO”

Just Say “NO”


By Frank Agin

The number one thing that every franchise consultant or franchisor wants to hear from a prospective franchisee is … you guessed it … “Yes, I want that franchise opportunity. How do we set this in motion?”

 This is no surprise. This is why consultants work tirelessly to connect candidates with the right opportunity. This is why franchisors work so hard to create an air of success within their franchise opportunity. It is all pointing towards the “Y-E-S.”

The number two thing that every franchise consultant and franchisor wants to hear from prospective franchisees is … perhaps surprisingly  … “No, thanks!”

 No one likes rejection. Consultants and franchisors are no different. Hearing “no” is, after all, never euphoric. Nevertheless, quality business professionals know they will not make every sale, or close every deal. Hearing “no” is not personal, and it is simply part of the process – a cost of doing business.

The last thing that franchise consultants and franchisors want to hear from prospective franchisees is, well, something akin to nothing. “I am thinking about it.” … “I will get back to you.” … “At the tone, please leave a message.”

As much as consultants and franchisors loath “N-O,” it is much, much worse to be left in limbo. At this point, the situation torments consultants and franchisors. They want to take action, but are paralyzed by not knowing what they should do. They don’t know how to best help their client / candidate. They can only ponder, “Has the deal gone dead? Or, is there still a viable prospect with whom you need to be responsive to?”

In essence, there is great value in hearing “NO.” As unpleasant as those two letters can be, that one word provides the broker or franchisor with closure. They can then move on and re-direct energies towards that next potential prospect.

So, if the opportunity is right, please give a hardy “YES,” and good luck to you with whatever you are signing on to.

If you are not sure (for whatever reason), openly communicate your questions or concerns. In short, have the courtesy, respect and professionalism to do your best to address your uncertainty.

If, however, you cannot get beyond the uncertainty or clearly, the opportunity is not for you, just say “No.” No one will take it personally. While that word might create a moment of discomfort, that moment will quickly pass. When it passes, you can be sure that the franchise consultant or franchisor will have nothing but admiration and respect for you.

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 Frank Agin is the founder and CEO of AmSpirit Business Connections, an inexpensive, part-time franchise opportunity. He is also the author of several professional development books, including Foundational Networking: Building Know, Like & Trust To Create A Lifetime Of Extraordinary Success. Contact him at frankagin@amspirit.com.

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