When you set up a marketing campaign, you put a lot of effort and a decent amount of money into making it happen. And the ultimate reason for doing all of that is so you can get paid.
So doesn’t it make sense that you make it as easy as possible for your customers to order from you?
Give them the option of ordering online, by phone, fax, or mail 24 hours a day. Also give them the option to pay with credit cards, with checks, or checks by phone.
In addition, think of terms you can offer that will make it easier for them to make payment. In other words, offer to let them pay in installments instead of in one lump sum. Installments are easier for many people. Plus they’ll increase your conversion.
Make sure you take some time to think about this. Don’t set up your payment process as a last minute thing. Otherwise, all your effort could be for naught.
As I said, getting paid is the whole point of your marketing campaign. So treat this aspect of the campaign with the respect it deserves.
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