Being effectively networked, in time, becomes less about constantly meeting new people and infinitely more about staying in contact with those you already know. This notion, however, generally conjures up sentiments like, “What is it that I’m saying to all these people?” Or “I don’t want to bother these people.”
Marketing consultant Kimberly Rice share an appropriate response to this in her book Rainmaker Roadmap: “Reach out with a helpful spirit and the true intention of checking in.”
As Rice implies, offer your assistance, however they might need it, even if it’s not connected to what you do professionally. “Checking in” can be related to business transactions or starting a new position at work. But it can also relate to things that are more personal in nature, such as remembering milestones or noting family happenings, such as graduations, vacations or other activities.
Staying in contact is really less about the topic and more about the spirit that moves you.
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