Adam Connors, speaker, social
architect and founder of NetworkWise, is fond of saying that “Relationships are
opportunities for revenue.” In short, Connors implies that from relationships
comes revenue.
No, a relationship is not a
guarantee of revenue. And some are not intended to be revenue-generating. But
revenue seldom comes without some form of relationship. Sure, people might
order books, flowers, or dog food over the phone or online. But serious
purchases and long-time clients, well, they are all born out of the
relationships that Connors is referring to.
Remember, the people who do
business with you and the people who associate with you, do so because they have
some level of relationship with you. Over time, you’ve done things to help them
know, like and trust you.
So, if you’re looking to
build revenue, double down on the one thing that creates opportunities for it.
Invest time and attention to your relationships.
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