393) The Formula Of Trust

The Formula Of Trust

On the NetworkWise blog, social architect Adam Connors shares that the formula for building trust in any professional network is as simple as providing value over an extended period of time. In short, time plus value equals trust. 

To offer value, Connors states that “You could comment on and share recent blog post. Or give advice on a project they’re working on.” But Connors then goes on to acknowledge that there are so many other ways you can bring value, like being a good listener, being a mentor, or just being there for them in general.

As for time, Connors encourages you to make time to spend with your network, whether over a meal, just talking on the phone, or maybe volunteering together, as contact alone serves to build trust.

But more importantly, Connors chides you to ensure that you follow through on your commitments or promises. Consistently doing this demonstrates that you’re reliable, which is just another word for trustworthy.


Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.

Build Your Network One Relationship at a Time

Build Your Network One Relationship at a Time

Getting people to Know, Like, and Trust you is dependent upon human interaction. That is face-to-face, in-person conversations vs. connections made over social media. That said, remember to build your network one relationship at a time.

There is an Indian proverb that says, “An eagle that chases two rabbits, catches none.” This is true of relationships as well. You will not be able to develop lasting Know, Like, and Trust if you are focused on multiple relationships at any one time. In fact, the more relationships you attempt to develop at once, the less effective you become.

The point to this topic is this: As you are out being involved, do not feel the need to race about meeting as many people as possible … having quick, shallow conversations … collecting business cards and then haphazardly following up with a plethora of people you can hardly remember.

Rather work to have involved conversations with just a few people (and then attend another gathering and do the same).

  • Learn about people.
  • Invest time in who they are.
  • Be genuinely interested.
  • Conduct yourself so that when you follow up, you can do so with substance.         

By networking in this manner, your network will grow more quickly as people begin to Know, Like, and Trust you. So don’t be an eagle chasing two rabbits and catching none. Instead, build your network one relationship at a time.


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

Getting Involved

Getting Involved

An often-overlooked means of getting people to Know, Like, and Trust you is Getting Involved.

To be successful in any business or profession, you cannot just hole-up in front of your computer and work the phone. You need to shower up, brush your teeth, and get out amongst people. Find groups and organizations to join.

Know this, however, you cannot just belong. You cannot just be in the community. You cannot just be in the Chamber. You cannot just be part of the Church. You cannot just belong.

To effectively network … to develop strong relationships … to build Know, Like, and Trust, you must get involved. Roll up your sleeves (actually or figuratively) and lend a hand.

  • Be an officer in a group.
  • Be a committee member of an organization.
  • Be something (anything) more than just a name on a membership roster.

Here is the test as to whether you are sufficiently involved. Answer this: If you did not show up, would you be missed?

If the answer is no, you need to work harder to get involved. By doing so, you raise your level of exposure and demonstrate your level of commitment to something more than just you. When you do these things, others will not be able to help but Know, Like, and Trust you.


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

290) Never Stop Giving

Never Stop Giving

The million-dollar question in networking is “How Do I Go About Getting Others To Know, Like & Trust Me?” An easy answer is to focus on giving to others, as nothing will endear you to individuals in your network like making a genuine effort to help them.   

Give referrals … Give additional contacts … Give opportunities … Give information … Give encouragement … Give support … Give, Give, Give.

When you give to others, they cannot help but come to know, like and trust you. In addition, you will develop the reputation of being a generous person. This will inspire others to want to help others too, and you’ll be swept up in their wonderful spirit of generosity.

So, with every person you encounter, ask yourself, “In what way could I help them?” When the answers come to you, take action. That will build know, like, and trust like nothing else. And this answer to the million-dollar question will in time yield you a similar return.


Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.