219) The Attractiveness Of Courage

Life is not an endless succession of forward progress. While you may enjoy success, at some point or another you will also encounter frustrating challenges and disappointing setbacks. It is during these moments of hardship that you have the greatest opportunity to establish your personal brand and build your network.

You see, when you stare down frustrating challenges and disappointing setbacks with an attitude of determination, you establish yourself as courageous. This draws others toward you.

There is little question that people love an underdog. And, they can’t help but rally around one who is battling to overcome some sort of setback or hardship. So, by demonstrating an attitude of courageous determination, others want to draw from this strength, and they hope to take inspiration from it. In any event, they cannot help but want to get to know you better and cannot help but want to get to like you more.


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204) Challenge Equals Change

Try this: Walk 100 steps in any direction and then walk back. Can you feel the burn? Is your body sculpted? Of course not.

Now try this: Go to the library, pick up a business or leadership book and read the back cover. Are your business “smarts” appreciably improved for doing that? It’s not likely.

Final exercise: Log onto social media (LinkedIn, Twitter, whatever) and ‘like’ a handful of posts. Is your network now teaming with loads of great, new relationships? Nope! No way.

These three exercises are meant to illustrate a point. If you want to change yourself, you need to challenge yourself. A healthy life needs you to invest more than a couple hundred steps. An improved business acumen requires real experience and consistent learning. Your network won’t grow appreciably with only a few likes or shares.

The lesson is simple: If it doesn’t challenge you, it’s not going to change you.


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