364) Why You?

Why You?

Everyone has competition. Everyone, including you. Knowing this, it begs the question: What makes you unique amongst your competition?

Think about it. This question is important. And your answer to it has lots of important implications. Like, how does a customer or client select you in a crowded marketplace?

So, know the answer as to “why you?” Is it price? That is, is the cost of what you offer lower than anyone else? Is it quality? Is there something about what you have that is more durable or better refined or some other characteristic that creates real and lasting value? Is there a patented technology, proprietary process or specialized education or background? Is there something that the others can’t readily duplicate?

So, why you? Whatever it is or however you define it, you need an answer to that question. Moreover, you need to be ready to communicate it in a clear, concise and confident fashion.


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271) Sears To Wal-Mart And Beyond

Sears to Wal-Mart and Beyond

In 1962, the retail giant Sears, Roebuck and Company was poised to celebrate its 100th anniversary. Its annual sales were somewhere north of $10 billion dollars and it was starting to expand throughout North America and beyond. That same year, Sam Walton opened the first Wal-Mart Discount Store in tiny Rogers, Arkansas.

Fast forward to today. One of these is a household name, with millions of employees, and annual sales of over a half a trillion dollars. The other is now virtually unknown by much of the population and a punchline for those who remember it.

This is more than an interesting contrast. There are a couple lessons to be had. First, don’t ever let anyone tell you that you can’t out-work, out-think, and out-execute a competitor that is much bigger than you.

Second, no matter how your professional life grows, don’t ever get into the mindset that you don’t have to innovate and improve.


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