Being effectively networked, in time, becomes less about constantly meeting new people and infinitely more about staying in contact with those you already know. This notion, however, generally conjures up sentiments like, “What is it that I’m saying to all these people?” Or “I don’t want to bother these people.”
Marketing consultant Kimberly Rice share an appropriate response to this in her book Rainmaker Roadmap: “Reach out with a helpful spirit and the true intention of checking in.”
As Rice implies, offer your assistance, however they might need it, even if it’s not connected to what you do professionally. “Checking in” can be related to business transactions or starting a new position at work. But it can also relate to things that are more personal in nature, such as remembering milestones or noting family happenings, such as graduations, vacations or other activities.
Staying in contact is really less about the topic and more about the spirit that moves you.
Frank Agin talks with the hosts of the Women Your Mother Warned You About podcast – Gina Trimarco & Rachel Pitts – about the evolution of their relationship. Check out their podcast at https://womenyourmotherwarnedyouabout.com/
Frank Agin, author and founder of AmSpirit Business Connections, talks with Terry Bean (@terrybean) about the fifth pillar of a life well-lived: Relationships. For more on Terry’s work visit http://trybean.com/
Frank Agin, author and founder of AmSpirit Business Connections, reviews The Relationship Protocol by author Debra Roberts, a white paper offering insights into why we might avoid difficult conversations. Download the paper at https://www.therelationshipprotocol.com/tellme
Frank Agin, author and founder of AmSpirit Business Connections, talks with Gina Trimarco of Pivot 10 Results, a sales and leadership strategy company that helps teams be more human through improv-based training. Yes, she was a great guest, AND you can learn more at https://ginatrimarco.com/
Frank Agin, author and founder of AmSpirit Business Connections, answers questions (asked by sales pitch expert Nick Capozzi) on networking in a virtual world. Connect with Nick via LinkedIn … https://www.linkedin.com/in/nick-capozzi/
Frank Agin, author and founder of AmSpirit Business Connections, invites Christina Providence (Gestalt Professional Certified Coach) back to share about using Facebook Groups to network. Find Christina at www.theprovidencemethod.com.
Whether you are 19, 90, or somewhere in between, you know more people now than you could possibly meet over the next year (maybe two or three). Think about it. You know people in your community. You know people from high school, college, and your plethora of career moves (or those moving careers around you). You know people through your kids, parents, or family. You know lots of people.
While meeting new people is always an important part of networking, there is a tremendous advantage to networking with familiar names and faces – they already Know, Like and Trust you. That is a tremendous head start to productive and effective networking.
Given that, an important part of building your business or career network is to dig into your “now electronic” Rolodexes, card files, or little black books and mind your existing contacts. Reconnect with these old friends and acquaintances. Get caught up on their lives. Think of ways you can help them. Share with them about your professional endeavors. Remember to ask for assistance.
The “Know, Like, and Trust” is already there. All you need to do is capitalize on it.