To build a great following of wonderful people, you need to devote time and energy to helping others. Giving referrals. Making introductions. Sharing information. Generally, adding value.
Sure, it might seem like that Herculean effort is the most noteworthy. The bigger the help, the bigger the splash in someone else’s life, right? However, as word of mouth referral expert Matt Wards reminds us: “Sometimes it’s doing something small for someone that really makes a big impact.”
What Ward implies is that you’re not always in a position to share referrals that make someone’s quarter or information that alters the landscape of someone’s business. You are, however, always able to do something. Write a note. Call to just check in. Offer encouragement.
While these small things can seem inconsequential, you never know what impact they can bring. And sometimes the impact can be really big. So commit to doing something small today. And see what it leads to tomorrow.
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