347) The Leading Impression


The Leading Impression



Upon meeting, one of the first things people use to form an opinion about you is your business card. Right or wrong, that little piece of thin cardstock creates a leading impression about who you are, what you do, and even how well you do it.

For this reason, make an investment in your business cards. Enlist the services of a designer to craft a logo that’s appropriate for you. And then have them work it into a sharp looking layout that serves to represent you long after you depart from an encounter.

From here, do NOT skimp on its production. Don’t generate these tiny billboards by running thin, perforated cardstock through your laser printer. Rather, find a quality printer. And then have this professional make up on hardy cardstock 500 to a 1,000 business cards.

Remember, your business card is your leading impression. So, approach its design and production that way.


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280) Subsequent Impressions

Subsequent Impressions

You’ve probably heard the saying, “You never get a second chance to make a first impression.” Certainly, it’s sage advice. The first impression you make with others is important. After all, you want to start any relationship, whether personal or professional, in a positive, impactful manner.

And while your first impression is important, what’s vital to a productive, long lasting relationship are the subsequent encounters. Think about it.

There have been times where someone has made a great first impression on you. They looked the part and said all the right things. But then the more you got to know them, the less you got to like or trust them.

In contrast, you’ve had times where the first encounter was off for whatever reason. But in a subsequent encounter, you sensed that your initial impression might have been inaccurate. And as time wore on, it got better and better.

Yes, make a good first impression. But also ensure that all subsequent encounters are as good or better.


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