A great way of building relationships is giving to others. However, when people hear the term “giving to others,” they tend to conjure up images of dragging out their wallets. That is not the case at all. In reality, giving to others is about adding value and you can do that in many different ways.
For example, you can do business with them, send them referrals, provide them useful information, spur them on, celebrate their successes, introduce them to strategic contacts or just lend a friendly ear.
Each of these things adds value. And when you add value to others, they cannot help but feel they know you, like you, and trust you. This builds the relationship.
And in addition, when you add value to them, somehow they are quietly compelled to return the deed at some point in time, likely when you need it most.
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