407) LinkedIn Catch-Up Tip

407) LinkedIn Catch-Up Tip

There is no question that LinkedIn is a wonderful means of connecting yourself far and wide. If you’re hesitant to use it because you feel woefully behind with relatively few connections, here’s a tip: Join and participate in a LinkedIn group that represents a professional community of interest to you.

For the most part, these groups are highly welcoming and interested in new members. Once you’ve joined, you’ll be one step closer to a plethora of like-minded business types. From here, you’ll be able participate in conversations where you can learn and add value. From here, you’ll be able to directly communicate with the group members, even if you’re not yet “connected”. From here, you can confidently send connection requests to people you might not otherwise know, as you have the group in common.

So, if you feel behind on your LinkedIn efforts, you can catch-up in a hurry. Simply find, join and become involved with a group that is of interest to you.


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399) Influence Through Consensus

Influence Through Consensus

As Brian Ahearn shares in his book Influence People, “When people are unsure how to act in certain situations, they tend to look to others to see how they should respond.”

With this insight, if you’re trying to influence people in your network, you can nudge them in your direction simply by reminding them that there are other people who are already doing what you’re asking of them.

In fact, you can accentuate your influence by telling people that those who are already doing what you’re asking are just like them. As Ahearn shares, “We are especially motivated to move with the crowd when that crowd is just like us. We feel more confident following along.”

What Ahearn implies is don’t ask someone to do something you wouldn’t. Rather, you’re better off asking them to do something that others just like them are already doing.


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LinkedIn Active Use 3 of 4

The third active use of LinkedIn is to add value by contributing content. Think for a moment about how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask, and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.

If you go into any of the groups you have joined, you will see that there are usually numerous discussions going on. Jump in and add value.

This does NOT mean pitch yourself or your product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.

In networking (whether traditional or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those who add value, as they cannot help knowing, liking and trusting you.

LinkedIn Active Use 2 of 4

Being Active on LinkedIn is key. However, what if you feel woefully behind? “I haven’t done anything on LinkedIn and I’m connected to so few people. What’s the point of doing anything now?”

When others have tons of connections, activity and traction, it’s easy to have that “I will never catch up” feeling. Do not despair. There is a quick and easy way to “catch up” on LinkedIn. 

The second active use of LinkedIn is to take advantage of groups. Social media is nothing more than a giant networking event. Imagine that within this continually-running and information rich event there are rooms off to the side, each filled with people who all have a common bond or interest. Some are involved in small business or a particular company. Others live near each other or went to the same college. Or maybe it’s just a similar interest, such as marketing, engineering or accounting.

For the most part, these groups are highly welcoming and interested in new members. Find a few groups that interest you and join. Can’t find a group you want to be part of? Create your own! Here are a couple neat things about groups.

First, once you join, you are able to submit invitations to connect with people within the group. Normally on LinkedIn you can only do this with those you already know somehow. This is a great way to increase your connections if you are just getting started.

Second, once in a group, you are able to directly communicate with all group members, even if you’re not yet “connected”. Normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, this is another way to expand your network and be seen by many people who may want to connect with you.

So, joining or starting groups and then interacting within them is a powerful active use of social media. 

LinkedIn Active Use 2 of 4

LinkedIn Active Use 2 of 4

Being Active on LinkedIn is key. However, what if you feel woefully behind? “I haven’t done anything on LinkedIn and I’m connected to so few people. What’s the point of doing anything now?”

When others have tons of connections, activity and traction, it’s easy to have that “I will never catch up” feeling. Do not despair. There is a quick and easy way to “catch up” on LinkedIn.

The second active use of LinkedIn is to take advantage of groups. Social media is nothing more than a giant networking event. Imagine that within this continually-running and information rich event there are rooms off to the side, each filled with people who all have a common bond or interest. Some are involved in small business or a particular company. Others live near each other or went to the same college. Or maybe it’s just a similar interest, such as marketing, engineering or accounting.

For the most part, these groups are highly welcoming and interested in new members. Find a few groups that interest you and join. Can’t find a group you want to be part of? Create your own! Here are a couple neat things about groups.

First, once you join, you are able to submit invitations to connect with people within the group. Normally on LinkedIn you can only do this with those you already know somehow. This is a great way to increase your connections if you are just getting started.

Second, once in a group, you are able to directly communicate with all group members, even if you’re not yet “connected”. Normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, this is another way to expand your network and be seen by many people who may want to connect with you.

So, joining or starting groups and then interacting within them is a powerful active use of social media.