As professional speaker Matt Ward shares in his book More: Word of Mouth Referrals, Lifelong Customers and Raving Fans, “Celebrating birthdays is as simple as a few clicks.” But he also reminds us that everyone knows (as you do) that the 200 people who recognize them on their special day, did so using the path of least resistance.
Ward offers this idea instead. When celebrating birthdays, he challenges us to do so in a throwback sort of way. Rather than the path of least resistance, send an actual birthday card.
Yes, it takes a little more effort to pick out a card and label an envelope. And yes, there is a little bit of an expense purchasing a card and stamp. And no, sending a birthday card is not an innovative idea. That has been done for years.
But what Ward advocates is more of a revival that will keep you top of mind with everyone you really want to matter.
Author and speaker, Matt Ward’s number one rule for garnering referrals from your contacts is simple: Stay in touch.
In his popular book, More … Word of Mouth Referrals, Lifelong Customers and Raving Fans, he shares: “Regardless of how much you think you might be bothering someone, if you fail to stay in touch, you will fail to get referrals. On the contrary, though, if you find unique ways to reach out to contacts, you will get more referrals.”
Ward explains that constantly reaching out or doing things to get on people’s radar makes you top of mind and positions you to receive more referrals.
This then begs the question: Who in your world might be a better source of referrals and introductions for you? Think about it. Come up with a list of perhaps 10 to 12 names. Then follow Ward’s advice and develop a plan to uniquely and consistently stay in touch.