LinkedIn Active Use 4 of 4

The final active use of LinkedIn is taking advantage of the “Share An Update” feature, where you can report what you are doing, what’s on your mind or what you would like others to know.

Found on your home page of LinkedIn, this is an underutilized feature that can be used in one of three general ways.

  • Mini Press Release: Imagine having a publicist. Someone who tracked your every move and reported it to the world like some Hollywood star. Well, with LinkedIn, you can. Using the Share An Update feature you can share on your profile the things you are doing. This can enlighten others on your activity (personally or professionally) … Who you know … What you are working on.
  • Add Value: As we discussed earlier, adding value is important whether you are networking in a traditional manner or via LinkedIn. People simply want to associate with those that have something to offer – it is purely human nature. Using the Share An Update, you can provide value to your LinkedIn network by offering information, sharing insight or simply making alerts.
  • Evoke Discussion: Finally, just like contributing content, you can use the Share An Update feature to gain information quickly or simply engage your network. This activity creates interaction and interaction generally leads to value. So think about engaging your online network by asking a question, soliciting feedback, or creating a forum for discussion.

LinkedIn Active Use 3 of 4

The third active use of LinkedIn is to add value by contributing content. Think for a moment about how you might conduct yourself at a traditional networking event. You stand around talking with people. You start discussions and you contribute to discussions that others have started. You answer questions that others ask, and you ask questions that you look for others to answer. LinkedIn provides this same opportunity for its users.

If you go into any of the groups you have joined, you will see that there are usually numerous discussions going on. Jump in and add value.

This does NOT mean pitch yourself or your product. It means share an opinion or insight. Offer a solution to a problem. Share your experience as it relates to the discussion.

In networking (whether traditional or online), adding value in this manner is critical to keeping you on the minds of others. People want to associate with those who add value, as they cannot help knowing, liking and trusting you.

Networking Rx: Applying Dunbar’s Number (EPS 187)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, follows up on his recent episode on Dunbar’s Number to share insight and perspective as to how you can apply this science to your daily network and relationship building.

http://networkingrx.libsyn.com/dunbars-number-eps-186

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Dunbar’s Number (EPS 186)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, gives an overview of Dunbar’s Number and how it was determined, laying the foundation for future episodes.

http://networkingrx.libsyn.com/dunbars-number-eps-186

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Diane Helbig – Success Without Selling (EPS 185)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks about how to be successful without selling with author and consultant Diane Helbig. Learn more at www.seizethisday.co.

http://networkingrx.libsyn.com/diane-helbig-success-without-selling-eps-185

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Rob Lawless & 10,000 Friends (EPS 183)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, with entrepreneur Rob Lawless who is committing to do a 10K. But not run. Rather have a 1:1 conversation with 10,000 people over 10 years. You can connect with Rob on Instagram via @robs10kfriends or e-mail him at robs10kfriends@gmail.com.

http://networkingrx.libsyn.com/rob-lawless-10000-friends-eps-183

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Social Media: What Can It Do For Me?

Social media is a tool to help you network but it is not a replacement for networking. It is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hawking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others, especially if you are new to a profession. Many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately; some days will be better than others. But over time the opportunities will be there.

Networking Rx: Josh Tapp, 10,000 And Three Insights (EPS 182)

As a follow up to last weeks episode, Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, shares thoughts on a video mastermind maven Josh Tapp shared as to how he accumulated over 10,000 LinkedIn connections.

http://networkingrx.libsyn.com/josh-tapp-10000-and-three-insights-eps-182

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Social Media As Compared To Traditional Networking

Everyone has been to a networking event … Business After-Hours, Open House or Tradeshow … A gathering of people with the ability to interact with each other. Do you know what? That is what social media is, nothing more than a networking event. It is just another networking event, EXCEPT for some important differences.

First, your average networking event might have a few hundred people all from a local area. Social media, however, boast having millions of people participating (and likely 100s of thousands in your region) and they are scattered all over the world.

Second, most networking events operate on a particular day and time. If you happen to be busy during that day and time (say, Friday at 7:30 am), you are out of luck until the next event. With LinkedIn, however, this networking event is going 24 hours a day, 7 days a week, 365 days a year. During the big game you can participate in the event while you watch TV. If you can’t sleep, you can come online to the event. Even on Thanksgiving Day (or any other major holiday) you can be part of this continuously operating networking event.

Finally, when you walk into a networking event and see new faces, you cannot tell who is who. The guy in the suit could be a corporate executive or someone in transition. You just don’t know. If you are looking to network with attorneys, you generally find them via introduction or by trial and error. With social media (especially LinkedIn, in this instance), you can find the people you are looking for quickly and you can know a ton about them before you start to converse.

So approach social media as if it were just another networking event, but know that it also has the wonderful advantages of being worldwide and immense, continuously operating and rich with searchable information.

Networking Rx: LinkedIn Debate: Quantity v. Quality (EPS 180)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, delves into the debate amongst LinkedIn users as what matters – the quantity of connections versus the quality of connections.

http://networkingrx.libsyn.com/linkedin-debate-quantity-v-quality-eps-189

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.