Never Stop Giving

Never Stop Giving

“How do I go about getting others to know, like & trust me?” In the world of business and professional networking, that is the $64,000 question. One answer to this question is Never Stop Giving.

The Golden Rule of Networking

The Golden Rule of Networking states “Give first, get second.” In short, if you want to get things FROM your network, you first need to give things TO your network. If you are not sure what you have to give, here are some ideas.

  • Give referrals or additional contacts.
  • Share opportunities.
  • Connect people to information, such as book titles, websites, and groups on Facebook or LinkedIn.
  • You can even give intangibles, such as encouragement and support.

Regardless of what you give, the bottom line is this: give, give, give! When you give to others they cannot help but know, like, and trust you. And, as a result, they will want to return the generosity. In addition, you will develop the reputation of being a generous person. This will inspire others to want to contribute to you, as they trust that you are likely to give back.

Giving is Powerful

Giving is powerful and should become almost a daily habit.

  • Share information with others and they will share information back.
  • Give referrals to centers of influence in your network and they will go out of their way to return the deed.
  • Help your prospective clients with things unrelated to what you sell and you will be forever on the top of their mind (perhaps referring you clients down the road).
  • Be supportive of your clients and vendors and they will rave to others about you.

Therefore, with everyone you encounter, ask yourself this: “In what way could I help them?” When the answers come to you, take action. That will build know, like, and trust like nothing else. And remember to never stop giving!

Learn more about networking and AmSpirit Business Connections at

Creating Solid Networking Relationships

Creating Solid Networking Relationships

Creating solid networking relationships can be distilled down into three simple words: Know, Like & Trust.

  • You build relationships when people get to know you and you get to know them.
  • You build relationships when you get the people you know to like you.
  • And you build relationships when you do the things that allow other people to trust you.

Here is a simple reality – people (yourself included) do business with those they Know, Like & Trust.

You likely have the accountant, banker, or financial planner in your life because, all things being equal, you Know, Like & Trust them. In fact, all things being UNequal, you would still opt to do business with the person you Know, Like, & Trust. Think about it. If you have automobile insurance, there is no question you could find the same coverage for less. Yet, you stay with the same agent. Why? You Know, Like & Trust that person.

Know, Like & Trust is a powerful component of human nature. If you can get people coming to the conclusion that they Know, Like & Trust you (at a very gut level), they will more likely be moved to help you … refer clients to you … introduce you to centers of influence … and direct you towards beneficial opportunities. So, at the end of the day, know-like-trust is the foundation for creating solid networking relationships.

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294) Newton’s Law And Networking

Newton's Law and Networking

In her book Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business, author, speaker and consultant Kimberly Rice addresses a common occurrence when building and growing a healthy network. That is, the uncertainty surrounding when and why you reach out to your network and what to say when you do.

In response, Rice draws on Newton’s law of motion: “For every action, there is an equal and opposite reaction.” In networking terms, the more goodwill you extend, the more it will come back to you.

She shares that your “reaching out” messages should have a helpful spirit, with the true intention of checking in. Checking in on your contact’s business. Or seeing how they are making out with a recent transition or new position. Or following up on something personal in their life.

So, add a little physics to your networking skills with Newton’s law of motion. Sincerely reach out to someone. And then expect an equal and opposite reaction.

Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.

277) Don’t Talk Yourself Out of Networking

Don't Talk Yourself Out of Networking

On the one hand, networking is a perfectly natural thing. It’s merely interacting with others to create mutual benefits. It’s something that humans have been doing since we first walked the grassy plains of this planet.

On the other hand, networking in the modern world is vastly different than what our ancestors did. Eons ago, early humans lived within small tribes or clans of 150 people or so and seldom if ever encountered someone from outside their world.

So, while you’re hardwired to interact, it can also be naturally daunting to thrust yourself amongst total strangers. That said, you can’t live in the past. You have to work through any apprehension.  

Yes, often getting out and networking can seem like a daunting task. Do it anyway. Amongst those strangers before you are friends, valuable referral partners, clients, sources of information and much, much more.

Put your fear aside and capitalize on the opportunity.

Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.

304) Challenge The Natural Tendency

Challenge the Natural Tendency

It is an all-too-common sequence of events. You devote a tremendous amount of effort to establishing some networking momentum. Things are great. You’re meeting people. And things are coming from it.

Then, just as it appears your efforts will be successful, the momentum seems to dissipate for no apparent reason. And it feels as though things are sliding back to where they were. This is generally deflating and certainly frustrating.

The problem is not that you did something wrong in creating momentum. No doubt, you had a great strategy and execution. The problem, however, is that you eased your efforts too soon. As such the momentum was not sufficiently established to perpetuate itself.

Remember, it’s a natural tendency to ease up when things start to move in the desired direction. Fight that urge. Don’t get complacent. Double down on your game plan. While the results will never be perpetual, the momentum will become easily sustainable.

Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.

317) Studied, Organized And Exciting

Studied, Organized and Exciting

According to Andy Chiodo, author of Social Capital: How to Get It, How to Use It, “The 3 basics of successful networking are: Do your homework, Be organized and Be exciting.”

Chiodo’s advice strikes a chord. You see, some think that networking success is a matter of luck or some sort of magic that only a select few are privy to. Don’t believe this. Networking success is something anyone can enjoy and it’s something that everyone should aim for.

As Chiodo shares, networking success is created when:

  1. You put time in learning about the goals and aspirations of those around you;
  2. You organize your thoughts and intentions as to how you can help those you know; and,
  3. You carry yourself with an air of enthusiasm towards contributing to the world around you.

By being studied, organized and exciting, people are attracted to you and want to be part of your world. From there, your network flourishes.

Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.

Networking: Is It More Than Just Finding People?

More Than Just Finding People

“It’s Not What You Know, But Who You Know.” Chances are you’ve heard that once or twice in your life. Maybe from a well-meaning parent, a mentor, or a supportive colleague. But how much truth is there to this, especially as it applies to networking? You see, networking is more than just finding people.

Who you know IS more important than what you know…in some regards. The world has more than its share of brilliant people that don’t reach their true potential. Why? Because they work in a vacuum with limited contact with other people. At the same time, far less brilliant people rise to great heights merely on the connections they have. Bill Gates is not the smartest computer person. He is simply a smart computer mind with a plethora of connections.

But as much as WHO you know is important, the world also has more than its share of individuals that seemingly know lots of people but gain very little from this network. How is this possible? Quite simply, it is more than just WHO you know and more than just finding people.

Effective networking is not just about knowing lots of people, making dozens of phone calls, posting on LinkedIn, and attending events. Nor is effective networking just about connecting with and being connected to others. Effective networking is about having meaningful relationships with those you are connected to.

Success will not come from filling your database with the names of thousands of people but from creating relationships with a reasonable number of those people. Which people?

  • Existing contacts and centers of influence, such as bankers, attorneys, accountants, and outplacement professionals.
  • A wide variety of people whose businesses are directly related, indirectly related, and even seemingly unrelated to what you do.

Whatever the case, the important thing is to build a solid RELATIONSHIP with them.

Learn more about networking and AmSpirit Business Connections at

Networking Works!

Networking Works

There is tremendous value in networking and networking adds value to you. But remember, networking is much more than prospecting and selling. In general, it involves interacting with those around you (face-to-face, over the telephone, via e-mail or text, and even using social media). Regardless of your method, you engage in networking for the purpose of assisting and supporting the people around you. At the same time, you position yourself to receive help from them. Why bother? Because Networking Works!

Now, it may not work HOW you would like it to. For example, you go to a networking event hoping to meet accountants who might know of people interested in buying a franchise. To that end, nothing pans out, but you do learn of a job-transition group that you were not aware of. So here Networking Works, just not HOW you thought it would.

Networking may not work WHERE you want it to. The next day standing in line to get coffee, you strike up a conversation with someone. They reveal in polite conversation that they are looking for more freedom in their professional life. In this situation, Networking Works, but not WHERE you expect it to.

Finally, networking may not work WHEN you want it to. For example, again, you go to a networking event hoping to make contacts to help you find clients interested in franchising. You seem to come up empty. Then a month later, a year later, or even a decade or more later, someone looking to be your client reconnects with you from that event. Trust me, this happens. Again, Networking Works but not WHEN you think it will…but it definitely works!

Learn more about networking and AmSpirit Business Connections at

Networking Activities

Networking Activities

Networking activities take place every day and everywhere. These networking activities fall into three distinct categories: Face To Face, Electronic Encounters, and Social Media.

Face To Face:

Face to face networking takes place when you are out and about with people. There are different formats for meeting face to face.

  • Structured Networking: This includes organizations such as Toastmasters, Rotary, Lions Club, or organizations like AmSpirit Business Connections.
  • Networking Events: These are generally trade shows, volunteer activities, business after-hours, Chamber events, seminars, and even social events like tailgates.
  • Free-Form Networking: More casual in nature, these include a round of golf, meeting over a cup of coffee, or just an impromptu get-together.
Electronic Encounters:

With respect to networking in the modern age, much of what you can do face to face, you can accomplish via ELECTRONIC ENCOUNTERS. More specifically, you network over the phone, by email, and through texting. Remember networking is more than selling and prospecting. It is two or more people working towards their mutual benefit. That is sharing referrals or contacts, passing on information, being encouraging and supportive.

Social Media:

Finally, in the 21st century, technological innovation has given way to social media websites. These are nothing more than virtual venues where you can network. Again, places where you can share referrals or contacts, pass on information or be encouraging and supportive.

The three main social media applications are LinkedIn, Facebook, and Twitter. Beyond these are dozens and dozens of others. Used properly, social media allows you to network on a massive scale. You are connected worldwide 24 hours a day / seven days a week. And you can be prepared with incredible information about your networking partner before you even make contact.

Whichever networking activities you choose to participate in, remember to Give First, Get Second and that Every Contact Has Opportunity.

Learn more about networking and AmSpirit Business Connections at

Your Networking Creates An Asset

Your life is comprised of various assets. There is physical capital such as money, investments, homes, cars and other belongings. There is human capital, such as your ability to work, think and do things. And there is social capital, which the invisible benefit that your network  provides.

Know this, when you network, it is not an expense of your time. Do not think of it in those terms. Certainly some networking is more productive than others, but understand that any networking is an investment.

  • Prospecting: An Investment
  • Attending An Event: An Investment
  • Volunteering: An Investment
  • Socializing: An Investment

Think about networking as a component of building your personal wealth. When you network, you build value in your life. So get out and network. As you do, feel as if your net worth is growing… because it is.