Creating Solid Networking Relationships

Creating Solid Networking Relationships

Creating solid networking relationships can be distilled down into three simple words: Know, Like & Trust.

  • You build relationships when people get to know you and you get to know them.
  • You build relationships when you get the people you know to like you.
  • And you build relationships when you do the things that allow other people to trust you.

Here is a simple reality – people (yourself included) do business with those they Know, Like & Trust.

You likely have the accountant, banker, or financial planner in your life because, all things being equal, you Know, Like & Trust them. In fact, all things being UNequal, you would still opt to do business with the person you Know, Like, & Trust. Think about it. If you have automobile insurance, there is no question you could find the same coverage for less. Yet, you stay with the same agent. Why? You Know, Like & Trust that person.

Know, Like & Trust is a powerful component of human nature. If you can get people coming to the conclusion that they Know, Like & Trust you (at a very gut level), they will more likely be moved to help you … refer clients to you … introduce you to centers of influence … and direct you towards beneficial opportunities. So, at the end of the day, know-like-trust is the foundation for creating solid networking relationships.


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

Networking Works!

Networking Works

There is tremendous value in networking and networking adds value to you. But remember, networking is much more than prospecting and selling. In general, it involves interacting with those around you (face-to-face, over the telephone, via e-mail or text, and even using social media). Regardless of your method, you engage in networking for the purpose of assisting and supporting the people around you. At the same time, you position yourself to receive help from them. Why bother? Because Networking Works!

Now, it may not work HOW you would like it to. For example, you go to a networking event hoping to meet accountants who might know of people interested in buying a franchise. To that end, nothing pans out, but you do learn of a job-transition group that you were not aware of. So here Networking Works, just not HOW you thought it would.

Networking may not work WHERE you want it to. The next day standing in line to get coffee, you strike up a conversation with someone. They reveal in polite conversation that they are looking for more freedom in their professional life. In this situation, Networking Works, but not WHERE you expect it to.

Finally, networking may not work WHEN you want it to. For example, again, you go to a networking event hoping to make contacts to help you find clients interested in franchising. You seem to come up empty. Then a month later, a year later, or even a decade or more later, someone looking to be your client reconnects with you from that event. Trust me, this happens. Again, Networking Works but not WHEN you think it will…but it definitely works!


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

Social Media: What Can It Do For Me?

Social media is a tool to help you network but it is not a replacement for networking. It is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hawking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others, especially if you are new to a profession. Many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately; some days will be better than others. But over time the opportunities will be there.

Networking Rx: Matt Ward – Care Packages (EPS 179)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, has a conversation with Matt Ward (speaker, author and consultant) about the concept of care packages. Learn more about Matt at https://breakthrough-champion.com/

http://networkingrx.libsyn.com/matt-ward-care-packages-eps-179

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Fixing Broken Windows (EPS 178)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, relates the social science concept of broken windows to professional relationships and business networking.

http://networkingrx.libsyn.com/fixing-broken-windows-eps-178

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Autonomous vs. Dependent Help Seeking (EPS 176)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, shares some insight on general types of requests as well as how and when they’re appropriate.

http://networkingrx.libsyn.com/autonomous-vs-dependent-help-seeking-eps-176

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Jordan Gross – Friends & Cloud Nine (EPS 175)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, has a conversation with author Jordan Gross about our cloud nine moments and how our networks contribute to them. Find Jordan’s book at https://www.amazon.com/dp/B0815S6DY3?ref_=pe_3052080_276849420

http://networkingrx.libsyn.com/-jordan-gross-friends-cloud-nine-eps-175

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Smile Power (EPS 174)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks about the power and impact that smiling has on your networking presence.

http://networkingrx.libsyn.com/smile-power-eps-174

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Your Life And Networks Impact (EPS 172)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, explores an article by James Currier (@jamescurrier) on how your network gently guides your life. You can read Currier’s article at https://www.nfx.com/post/your-life-network-effects

http://networkingrx.libsyn.com/your-life-and-networks-impacts-eps-172

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Creating A Referral Machine 3 of 7

The important first step to creating a referral machine is establishing relationships. This all begs two important questions: (1) WITH WHOM should I establish these relationships? And then even more importantly, (2) HOW do I go about establishing these relationships?

As to with whom you should establish relationships, there is no magic or secrets. They are all around you. First, start with the people you already know. Why? The people you already know, presumably already know, like and trust you. Far too often, when people embark on creating a referral machine, they become fixated on people they have never met before.

Think about it. You know tons of people right now – friends from the community or school, former colleagues, existing or past clients. This represents a treasure trove of raw materials with which to work.

Second, develop a list of strategic partners. Ask yourself this – who are the people that do not compete with you, but who run in the circles where you would like to be running? What is the profile of a good potential client for you and who might be servicing them?

Third, everyone is connected. Everyone knows someone who might be a good potential referral for you (although they may not realize it). This is not to say that you need to establish a relationship with everyone. What it does say, though, is do not dismiss anyone. Give everyone attention and respect.

As to HOW, we cover that in Part 4.