Social Media: What Can It Do For Me?

Social media is a tool to help you network but it is not a replacement for networking. It is best analogized as a giant, ongoing, searchable networking event. Great! But the $64,000 question is “What Can It Do For Me?”

First, social media is an effective means of networking THROUGH to people. You can meet attorneys, bankers and those associated with employment transition. In short, social media is a great way to find and work through strategic partners who can lead you to clients. It is not geared for selling. Again, remember, it is just like a networking event and you would not dream of overtly hawking goods or services there, so do not do it here.

Second, social media is a wonderful way to position yourself in the hearts and minds of others, especially if you are new to a profession. Many of the people who know you, know you as someone else. Even if you have been in a particular profession for a long time, your online network might not fully appreciate what it means. LinkedIn provides you a platform to brand yourself as a knowledgeable and committed person in your profession (someone to know, like and trust). It will not do this over night, but in time you can create an expert of yourself on LinkedIn.

Finally, and likely of most interest, social media is a great means of creating opportunity. Through it, you can connect with people that can lead you to clients. Through it, you can find events that can lead you to clients. Through it, you can get information that can connect you to clients. Through it, clients can become aware of you and connect with you directly. It will not provide a windfall immediately; some days will be better than others. But over time the opportunities will be there.

Networking Rx: Matt Ward – Care Packages (EPS 179)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, has a conversation with Matt Ward (speaker, author and consultant) about the concept of care packages. Learn more about Matt at https://breakthrough-champion.com/

http://networkingrx.libsyn.com/matt-ward-care-packages-eps-179

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Fixing Broken Windows (EPS 178)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, relates the social science concept of broken windows to professional relationships and business networking.

http://networkingrx.libsyn.com/fixing-broken-windows-eps-178

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Autonomous vs. Dependent Help Seeking (EPS 176)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, shares some insight on general types of requests as well as how and when they’re appropriate.

http://networkingrx.libsyn.com/autonomous-vs-dependent-help-seeking-eps-176

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Jordan Gross – Friends & Cloud Nine (EPS 175)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, has a conversation with author Jordan Gross about our cloud nine moments and how our networks contribute to them. Find Jordan’s book at https://www.amazon.com/dp/B0815S6DY3?ref_=pe_3052080_276849420

http://networkingrx.libsyn.com/-jordan-gross-friends-cloud-nine-eps-175

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Smile Power (EPS 174)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, talks about the power and impact that smiling has on your networking presence.

http://networkingrx.libsyn.com/smile-power-eps-174

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Networking Rx: Your Life And Networks Impact (EPS 172)

Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, explores an article by James Currier (@jamescurrier) on how your network gently guides your life. You can read Currier’s article at https://www.nfx.com/post/your-life-network-effects

http://networkingrx.libsyn.com/your-life-and-networks-impacts-eps-172

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Creating A Referral Machine 3 of 7

The important first step to creating a referral machine is establishing relationships. This all begs two important questions: (1) WITH WHOM should I establish these relationships? And then even more importantly, (2) HOW do I go about establishing these relationships?

As to with whom you should establish relationships, there is no magic or secrets. They are all around you. First, start with the people you already know. Why? The people you already know, presumably already know, like and trust you. Far too often, when people embark on creating a referral machine, they become fixated on people they have never met before.

Think about it. You know tons of people right now – friends from the community or school, former colleagues, existing or past clients. This represents a treasure trove of raw materials with which to work.

Second, develop a list of strategic partners. Ask yourself this – who are the people that do not compete with you, but who run in the circles where you would like to be running? What is the profile of a good potential client for you and who might be servicing them?

Third, everyone is connected. Everyone knows someone who might be a good potential referral for you (although they may not realize it). This is not to say that you need to establish a relationship with everyone. What it does say, though, is do not dismiss anyone. Give everyone attention and respect.

As to HOW, we cover that in Part 4.

Creating A Referral Machine 1 of 7

You are ambitious. You are savvy. You want to be more successful. You want to work smarter and not harder. You know that referrals are the means of achieving that. Referrals are the most effective means of creating this greater success. 

The best place to be in business, (any business or profession) is the point where your new clients are almost exclusively generated from people in your network. These are friends, colleagues, strategic partners and even former clients sending you prospective clients.

At this point, your network becomes your sales force. In short, you have effectively created a referral machine and that machine (i.e., your network) is working for you, even when you are not working.

This begs the question, “How do I create a referral machine?” We start on this in Part 2.

Networking And Stone Soup

In the tale, Stone Soup, stingy villagers have no interest in sharing their food with anyone but their own.  

However, when a peddler offers to share some stone soup with them (essentially rocks in a pot of boiling water), one by one, the villagers begin to share – a head of cabbage here, some salt beef there – and before long a pot of delicious “stone” soup awaits them.

This tale suggests that generosity and altruism are contagious. Nicholas A. Christakis, M.D., Ph.D. and James H. Fowler, Ph.D tested this assertion and shared their results in their book Connected.

120 students were put into groups of four. Each group member was given some money to perform a series of tasks. Members both profited and lost in this capitalistic exercise. Afterward, members had the option of giving some funds to others at their own expense.

The exercise was repeated, with different group configurations. In the first few rounds, no money was gifted.

Unbeknownst to the participants, one of them was a plant — someone in on the experiment. This person was the “Stone Soup Peddler.” At some point, the Stone Soup Peddler started to give away some of his money to others.

In the exercises that followed this exhibition of generosity, the people who benefited from the gift gave more. Even people who had only witnessed the gifting began giving more. These altruistic gestures began to spread through the group.

In business, you depend on others giving to you. You look for people to give you information, and to share referrals, insights, and ideas with you.

But people don’t just give; they are somehow moved and inspired to do so.

As the tale and the study illustrate, you have the power to inspire generosity through your own generosity. Any simple gesture can be contagious – a simple referral, an introduction, or just sharing valuable information. This will inspire your network to give to you and to others.