In business, you’re not a one-trick pony. That is, there is lots to you as a business professional and you serve clients in many, many ways. As such, don’t limit yourself to a single 30–second commercial that becomes tired and seemingly trite in time.
Rather, start by taking the time to develop a variety of small business introductions for yourself. Work one up for each aspect on your aspect of your business.
Then with that foundation, work up some variations on those. Make some that involve short anecdotes. Make some that are cute and entertaining. Have others that play well in a more professional setting.
Don’t limit yourself. Be so prepared with material, that you appear to come up with great introduction on the fly. Ones that are not just engaging, but more importantly productive.
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