It is easy to do, and everyone is guilty of it at one time or another. That is dismissing someone in your mind as being of little or no consequence to you. Maybe it was a gas station attendant. Maybe it was a receptionist. Maybe it was the person delivering the paper.
Know this, however. While everyone may not be your next prospective client, everyone knows someone that might be. No, not everyone will fit neatly into your network as a center of influence, but everyone is connected to someone who could. Of course, not everyone is going to be chock full of useful information, but you can bet they sure know a person who is.
Knowing this, everyone deserves and should receive the respect and attention that you would offer your best clients, centers of influence, or prime information sources. Remember, within every encounter, there lies opportunity.
Like what you’ve read? Prefer to hear it as a podcast or daily flash briefing? Subscribe to the Networking Rx Minute podcast here or wherever you get your podcasts.
Networking is nothing new. In fact, it has been studied for years. As such, there are recurring themes within it. If you understand these three concepts, you will be ahead of the vast majority of the working population.
- The Golden Rule of Networking… This rule states that effective networking is about giving to others first (with no expectation of any return) and simply hoping that things will come back to you. Your entire networking existence should be about finding ways to help or give to others … referrals, businesses, contacts, information, encouragement, your time … give, give, give. Trust me, it will come back to you.
- The Quintessential Elements Of Networking Relationships… All things being equal, we do business with people we Know, Like, and Trust. In fact, all things being unequal, we still do things with those we Know, Like, and Trust. So everything you do that involves others needs to center on you getting to KNOW them (and not necessarily them you) … you being perceived as LIKABLE to them … and you conducting yourself so they feel they can TRUST you.
- Every Contact Has Opportunity … We are all a little guilty of this: Dismissing someone as not being of consequence to us. Know this, however, while everyone may not be your next employer or key business contact, everyone is somehow connected to one (directly or indirectly). Thus, treat everyone as if they have that potential and eventually good things will follow.
Understand (and really think about) these themes. They are important, as they serve the foundation upon which all effective networking activity is built.
Frank Agin, host of Networking Rx and founder of AmSpirit Business Connections, shares five ideas on how you can become better at helping others recognize opportunities for you, drawing from ideas in prior episodes (9, 35 and 112).
For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at firstname.lastname@example.org or visit http://www.amspirit.com/franchise.php.