The Well-Worn Path

There is a place … a wonderful place … a place where most everyone wants to be. It is a place of wonderful natural beauty and worldly riches. It is a place of personal freedom and family security. It is a place where others sing your praises as someone of integrity and wisdom.

There are two paths you can follow to get to this wonderful place. The first path starts with a slow trudge, cutting a swath through 25 miles of dense, inhospitable swampy jungle. Then just outside the jungle is a raging river one must carefully traverse, testing leg strength and balance. Finally, once across the rapids, one must ascend a challenging mountainous 5,000-foot climb to the wonderful place.

A well traveled trail covered with footprints and hedged in by a wooden fenceThe second path is a well-worn one. This path starts on a well-defined trail that provides for easy passage through the swampy jungle. Then the well-defined trail leads to a sturdy, wooden footbridge that allows one to safely cross the raging river. Once across the bridge, the well-worn path leads you to a series of stairs that allow for a challenge-free ascent up the mountain to the wonderful place.

Whether you choose the well-worn path or the challenge-riddled path, you end up in the same place. Either path will take you to this wonderful place, where you can enjoy a magnificent life of reasonable freedom, moderate fame, and relative fortune. You just have to choose the path and begin the journey.

Like this destination, being in business for yourself is a wonderful place. It offers financial rewards, freedoms, and security, as well as accolades from family, friends, and peers in the local community.

Like traveling to the wonderful place, however, there are two paths to business ownership. One path is challenge-riddled. You will need to blaze your own trail … trudging through decision after decision associated with pricing, quality, and strategies to take on well-funded competitors … carefully traversing ordeals related to branding, marketing, and advertising … and handling the daily issues related to legal matters, employment concerns, and government regulation.

Or, on the road to business ownership, you could choose the well-worn path: Purchasing a Franchise. You will still need to take the journey, but on this path, most of the challenges, issues, and pitfalls along the way have already been worked through.

Either way, in the end, you still end up in a wonderful place. The question becomes, on the journey to get there how much risk do you want to take and effort do you want to expend?

If you are interested in the wonderful place known as “business ownership” and want to do it through AmSpirit Business Connections, contact Frank Agin, President of AmSpirit Business Connections, at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

A Piece of Cake: Business Success Through Franchising

Chocolate cake with piece take out, on white backgroundWho doesn’t love cake? No one, that’s who. Some might like one kind more than another – white, chocolate, sponge, angel food, upside down, or whatever. Nevertheless, everyone loves cake.

There are two ways of baking a cake. With the first, before you bake the batter you have to gather up all the various ingredients. You will need things like all-purpose flour, salt, milk, shortening, flavoring, and baking powder (not soda … very important). Then you will need to correctly measure each, being sure not to confuse cups, teaspoons, and tablespoons. Finally, you need to mix it all up in the right order.

With the second way, you buy a box of cake mix, add some milk, a couple eggs and you are good to go. Either way (after 25 minutes in the oven at 350 degrees and some frosting), you have delicious cake to enjoy. Yum!

Success in business is much the same. Who wouldn’t want to have their own successful business? Any reasonably intelligent person, like you, would. After all, who doesn’t love freedom, pride of ownership, and the ability to chart their own course?

Again, there are two ways to accomplish this. With the first, you need to develop the concept, including the product or service, pricing, as well as means of distribution. Then you work up the branding, such as logos, marketing materials and advertising programs, and diligently protect it all with copyrights and trademarks. Finally, you pull this all together in a process, which might include legal agreements, training and
development programs, procedures for dealing with employees and unhappy customers, as well as researching equipment, technologies and other infrastructure. Whew!

With the second way, you simple buy a franchise. Either way (after infusing commitment, energy, and enthusiasm), you have your own successful business. Cool!

The only question remaining is whether you want to undertake the incredibly complicated (and risky) process of building a successful business from scratch or essentially grabbing one ready-to-go off the shelf? Remember with franchising, business success is really a piece of cake.

If you are interested in exploring a unique, professional franchise opportunity, consider AmSpirit Business Connections. For more information, contact Frank Agin, President of AmSpirit Business Connections at frankagin@amspirit.com, or visit http://www.amspirit.com/franchise.php.

The New Corporate Alchemy: Gold Watches To Pink Slips

There once was a nobler time. You studied hard. From there you learned a trade or earned a degree, which you could parlay into that first job. It wasn’t just a job, however. It was the beginning of a career. Sure, you started at the bottom, but there was plenty of opportunity to work your way up. One rung at a time you climbed the corporate ladder. Associate. Senior associate. Supervisor. Manager. Junior assistant. V.P.

In addition, the environment was positive. Pay raises were always respectable. Time off was seldom an issue. Moreover, by working diligently from nine to five during the week, the evenings and weekends were yours.

After 40-or-so years of this, you had done your time. Surrounded by admiring co-workers, your service to “the company” was celebrated. Gold WatchSeveral heartfelt speeches from people who considered you a friend. A big cake. And a gold watch. Finally, an appreciative higher-up, walked you to your car and sincerely told you, “Be well … See you around … Don’t be a stranger.”

From there, you settled into retirement. Drawing on a well-funded pension, social security, and health coverage, you did not have a care in the world. It was a nobler time.

That nobler time, however, is not now. Somewhere along the way, the world changed. No one is to blame. It just did. Whatever the case, the change was not to your benefit. No longer is a degree or a trade good enough to steer you clear of a dead-end job. You might need additional certification or a Masters, if you are lucky enough not to have to start over because technology made your “stock in trade” obsolete.

Even when you find that job with career potential, you are not set. Wage freezes and shrinking benefits are now the norm. Moreover, you seem to be permanently stuck in a no-advancement mode. Any hope of change is the result of a lateral move, either internally or to another company.

While the overall compensation and opportunity dwindles, the work doesn’t. Even starting work at 0-Dark-30 does not immunize you from having to work into the evening and over the weekend. As such, you sacrifice time with friends, family, or whatever.

Moreover, no matter how hard you work (or how little you accept) the whispers persist. From behind closed doors in offices far away, these voices are the higher-ups you have never met. They’re pouring over nameless and faceless numbers, pondering as to whether “the company” can replace you with someone or something less expensive.

While today that answer may be “NO,” it won’t always be. One day, that “pondering” will not come out in your favor. In an era of downsizing, off-shoring, and automation, it is no longer a question of “If” but “When.”

A pink sticky note sitting on a computer keyboard You are firedAt that point, a stranger abruptly escorts you to the door. There is no celebration. There is no cake. There is no explanation other than, “Your services are no longer necessary.” Just like that in a perverse sort of alchemy, “corporate America” has transformed your gold watch into a “pink slip” and nothing more.

This is the new corporate reality, like it or not. While you have little control over it, you have options to avoid it. One is to become your own boss and acquire your own piece of the American dream. Statistics show that the best way of doing this is through franchising.

If you are interested in exploring a unique, professional franchise opportunity, consider AmSpirit Business Connections. For more information, contact Frank Agin (frankagin@amspirit.com), President, AmSpirit Business Connections or visit http://www.amspirit.com/franchise.php.

The Era Of The Franchise

Empty Conference RoomNearly one-hundred-some-odd years ago, in a dusty field, somewhere in middle America, a Son told his Father that he was no longer going to farm.

The Son announced that he was joining Corporate America. Although farming was the only way his generation ever conceived of earning a living, he knew that farming would no longer pay him what he was worth.

Even though those who continued to farm ridiculed his optimism about the potential of Corporate America, the Son believed that the World was changing. The demand for industrialization created a tremendous market for his labor, and the Son knew that Corporate America would pay him what he was worth.

The Son was right. The World was changing and Corporate America paid him what he was worth. However, those who continued to farm, believing that life would never change, were left struggling, earning only a fraction of what they were worth.

While the Son continued to labor, Corporate America realized that if it just paid the Son a little less than he was worth, then Corporate America would generate more wealth for itself. The pay reduction, however, was so small that the Son didn’t even notice. As the Son didn’t notice, the next year Corporate America held back a little bit more. Again, unnoticed, Corporate America held back a little more the next year. And then the next. And then the next. And then the next.

FranchiseOne-hundred some-odd years later, somewhere in a stress-laden office, a Son is telling his Father that he is not going to work for Corporate America. The Son announces that he is going to purchase a franchise. Although working for Corporate America is the only way his generation ever conceived of making a living, the Son knew he could no longer earn what he was worth working for Corporate America. Again, the Son was right.

Rapidly the World is changing before our eyes. Consistent pay raises have given way to ongoing wage freezes. The notion of lifetime employment is being replaced by downsizing, outsourcing, and off-shoring. It is no secret: to build wealth in America you need to build business. To ensure success, however, you are best to not go at it alone, which is where the notion of franchising comes in. We are now in the era of the franchise.

Knowing this, are you going to take advantage of a changing World, or are you going to let a changing World take advantage of you? In thinking about your answer, if you are interested in exploring a unique, professional franchise opportunity, consider AmSpirit Business Connections. For more information, contact Frank Agin (frankagin@amspirit.com), President, AmSpirit Business Connections or visit http://www.amspirit.com/franchise.php.

Networking: Is It More Than Just Finding People?

“It’s Not What You Know, But Who You Know.” Chances are, that is something you have heard once or twice in your life … a well-meaning parent, a mentor, or supportive colleague. This begs the question, “How much truth is there to this?”

In reality, this is sage advice, but at the same time, it is also partially a myth. Who you know is more important than what you know. The world has more than its share of brilliant people that fall far, far from their true potential because they study away on incredible scholarly projects all by them self. At the same time, far less brilliant people rise to great heights merely on the connections they have. For example, Bill Gates was not the smartest computer person going. He was simply a smart computer mind with a plethora of connections.

But as much as who you know is important, the world also has more than its share of individuals that seemingly know lots of people but get very little from this network. How is this possible? Quite simply, it is more than who you know.

Effective networking is not just about knowing people. And it is so much more than making dozens of calls, posting on LinkedIn, and attending events. This is the simple reality: Effective networking is not just about connecting with and being connected to others. Effective networking is about having meaningful relationships with those you are connected with.

Success will not come from filling your database with dozens, hundreds, or even thousands of people. You will achieve success by creating relationships with a reasonable number of people. These can include centers of influences (such as, bankers, attorneys, accountants, outplacement professionals). These relationships could also be with existing professionals, which have a network of family, friends, and acquaintances that want a similar professional existence. These relationships could be with a wide variety of different types of people directly, indirectly, and even seemingly completely unrelated to what you do. Whatever the case, the important thing is that you have a solid RELATIONSHIP with them.

H (Diagram 2)

The Proper Networking Mindset

It is vital that you understand three recurring networking themes:

• The Golden Rule of Networking
• Know, Like and Trust
• Every Contact Has Opportunity

Beyond these, however, you also need to have the correct networking mindset, as attitude is everything:

• Believe It Works … Whether you believe networking will work or you don’t, you are going to be right. If you believe in it, you will conduct yourself with confidence and that will draw people to you. If you are skeptical of the activity or its potential, that will serve to repel people from you. Thus, BELIEVE!

• You Network Well … Remember: Everything you do is networking… Everything you have ever achieved has involved networking … Everywhere you go is networking … Everyone you interact with involves networking. KNOW THIS … You are much better at networking than you likely give yourself credit.

• Be Of The Right Mind … Not every day is going to be a good day. As such, if you are not in the right frame of mind (and cannot get there), save your networking for another day … stay home … off the phone … away from e-mail.

In life, attitude is everything. The same is true in networking. Before you network, get the right attitude.

think positively slogan on blackboard

think positively slogan on blackboard

LinkedIn Active Use 1 of 4

If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience? A: NOTHING!!! To make the event work for you, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.

H (Diagram 2)

Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.

Note that this essentially is an electronic resume or brochure for you

• Don’t be shy and add a picture

• Provide a short statement of not just your title, but the value you offer

• Give a 30-Second Commercial like overview of what you are about

• List your work experience (listing anything that is reasonably relevant)

• Provide an overview of your education (as this can serve as means for lending credibility for you as well as be a point of common experience or affiliation with others)

• Seek some recommendations on the work you have done for and with others

• List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition).

The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.

The AmSpirit Business Connections Opportunity

Are you looking for more success in your professional life? Of course. Who isn’t? Know this, it will likely come via professional networking. So the real question is, “Are you looking for more effective professional networking?” Consider this an option. Click to hear what Frank Agin Founder of AmSpirit Business Connections has to say: The AmSpirit Business Connection Opportunity

Calling All AmSpirit Potential Franchisees

Could you be the perfect fit for an AmSpirit franchisee? LISTEN to Frank Agin’s description of an ideal franchisee and what kind of training, start up and support this franchise opportunity offers them. This could be for you!

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AmSpirit Business Connections is a Unique Franchise Opportunity!

AmSpirit Business Connections is a unique franchise opportunity! Founder, Frank Agin explains what makes it such a unique potential business venture, even if you already have one. Hear what sets AmSpirit apart, LISTEN.

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