435) The Personal Care Package

The Personal Care Package

In his popular book, More … Word of Mouth Referrals, Lifelong Customers and Raving Fans, professional speaker Matt Ward introduces the concept of the Personal Care Package as a means of really staying on the radar of your best referral sources.

He shares, “To cut through the noise of marketing and advertising that bombards your contacts every day, you must find some very clever ways to reach them. Developing your personal care package is the key. This is a series of things you do to ensure that you remain on the top of your contact’s mind.”

Ward essentially asks, “What is it that you could send to your best referral sources?” And he shares that it has to show that you’ve taken note of who they are, what they’ve said, or what really matters to them.

Maybe it’s a unique trinket … an article or other information … or maybe chocolate-covered bacon. Figure that out and then take action.


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1) Action Breeds Confidence

Take Action

Do you know what breeds confidence? Do you know what empowers courage? Do you know what builds optimism? It’s one simple thing. Action.

You see … Setbacks tend to drag down our spirits. Staring at a daunting amount of work can be depressing. Embarking onto or into something new can seem frightening.

However, whenever you take action … no matter how small a step you take … you serve to take control of the situation. And this control sets in motion powerful psychological forces that lift your psyche … it emboldens your consciousness … it drives you forward.

So, if you’re having one of those days … or if you feel like one might be coming your way … don’t shrink from it.

Remember, action breeds confidence … it empowers courage … it builds optimism. So, go out and get busy.


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